KidStyleFile

Have you checked out beautiful new-kid-on-the-block Itty Bitty Yuppy - www.ittybittyyuppy.com.au - yet?

I have, and boy-oh-boy-*oh_boy* I am smitten!

Presenting you with the most individualistic collection of clothing and accessory labels for babies and kids from birth to 6 years, Itty Bitty Yuppy lives by a philosophy that harks back to our carefree childhoods. Nothing is too “put together”, and everything exudes love, care and thoughtfulness, resulting in an effortless cool.

Itty Bitty Yuppy stocks the cream of local and overseas brands, including Baby Bonkie, Claesens, Edenstar, Eggheads, Eight3one, Enfant Terrible, Finger In The Nose, Finnigan Finn, Fresh Baked, Il Tutto, Infancy, Little Twig, mill&mia, Moppit, Munster, Pink Chicken, Sooki Baby, Tiny Tribe, Willow and Finn, Zephire Generation, and Zoobie Pets.

In addition to these fine labels, Itty Bitty Yuppy exclusively stocks US and Canadian brands Abe Jones, Baby Bean Vintage, Chic Papoose, Fleurville Kids, klt:works, My Little Seat, Knuckleheads, Tin Tank, Rock & Rattle, and Wonderboy.

To kick start your (and my!) obsession with Itty Bitty Yuppy, Kim at IBY is giving all KidStyleFile readers 15% off store-wide, including sale items, until the end of April!

Enter discount code IBY628 at checkout to receive 15% off your purchases until April 30. Note that all summer stock will come off the site on April 30, so don’t hang back!

There is so much new territory to explore and discover here, and the site is a joy to use (there’s lots of information provided on each product so you can get a real feel for what the products are like.)

Jump on in, the water’s warm

Here are a few of my personal picks to whet your whistle.

Abe Jones City Park Keyhole Dress $74.95 SALE $48.72
Baby Bean Vintage Daywear One-Off Claire Tank Dress $69.95 SALE $45.47

I am madly in love with these dresses! The Asian styling and colours of the Abe Jones dress are perfect to liven up the winter months, and each and every Baby Bean Vintage dress is a one-off; you won’t find another one the same in the world anywhere, because Baby Bean only make one dress in each print!

Wear these as dresses to start with, and progress them to tops over jeans, as your little one grows. Wear them in winter with long-sleeved tees underneath, for extra warmth and urban style. I just love double duty clothing, and when it looks this good, well, I’m *in*!!

Baby Bonkies Infant Swaddle Blanket in Butterfly Pink print $52.80
Baby Bonkies Infant Swaddle Blanket in Turquoise and Brown Geometric $52.80

Baby Bonkies; the name alone has me!! What a great idea these are, with their form fitting designs, 100% cotton prints and snuggly minkee lining. I wish these came in adult sizes! The perfect stylish pressie for mothers of newborns.

Eight3One 100% cotton T-Rex Onesie $32.95
Eight3One 100% cotton Birdy Tee $32.95

These are just too darn cute!! I love dinosaurs and birds, and so do my kids. These are perfect for little tackers and toddlers, and are sweatshop free, so you can feel doubly good about buying them!

How cool is this Spidee Tee $50.55, and Snake Eyes Shirt $72.55 from Wonderboy?
Look at the little man in the above pic: happy, comfy and cool! Wonderboy is a winner all round!

If you love multi-tasking products just as much as I do, you’ll be buzzed by Zoobie Pets $65.95.

Zoobie Pets are a plush animal, a soft pillow and a warm blanket - all in one! Zoobie Pets come in Cheetah (as picture), Hippo, Zebra, Elephant, Monkey and Crocodile designs, and are the perfect home and travelling companions.

Fleurville Kid’s Messenger with bonus lunch bag Green/Pink Ogo $59.95
Fleurville Kid’s Messenger with bonus lunch bag Chocolate/ Tropical Leaf $59.95

I thought we had enough bags, but I am clearly wrong! I love the design of these bags. The fact that they can be worn as a messenger or a backpack, is a massive plus, and the eco-friendly PVC-free fabric really appeals to me.

Rock & Rattle Mohawk Hoodzie $65.95
Knuckleheads Rockabilly Blue Check Shirt $54.95

This Rock & Rattle Hoodzie amps the fun-factor: it comes complete with a removable red mohawk - perfect for your little punker! If Rockabilly is more your scene, then this Knuckleheads vintage-style blue check shirt will be right up your alley.

Il Tutto Mia Tote $449.00

Dads, Mother’s Day is fast approaching. Gift your baby-mama with a present she will love you for! Destined to go on way past the baby stage, Mia is a full nappa leather zip top tote featuring multiple external pockets to keep things within easy reach. This fully-featured bag comes complete with an Il Tutto leather monster teddy.

To make you feel even better about your retail therapy, Itty Bitty Yuppy donates a portion of all sales to Victorian charity organisation, Berry Street, devoted to assisting disadvatanged Victorian kids and families.

Brands coming soon to Itty Bitty Yuppy are Parisian Ballet, Ses Petites Mains, West Coast Baby, Cuddlefish, Polka, and Ollie and Max. Subscribe to IBY’s mailing list to be kept informed on new stock, sales and special offers.

Itty Bitty Yuppy ship via Express Post for a flat free of $7.50 Australia Wide. Orders over $150.00 are shipped FREE.

International orders are warmly welcomed. See the Shipping Info page for full details.