Meet & Greet: A Moment with Amy from New Zealand Streetwear Label Minti
Posted: August 25th, 2009Today’s post written by Angela
There’s a fresh and very cool new label hitting the scene in Australia right now: New Zealand based Minti – www.iloveminti.com.
This delightfully quirky streetwear brand has been big in its native New Zealand for some time now, and is set to do them same in Australia, with a cache of the hippest stores taking it on board.
So what’s the story behind Minti? I caught up with Amy from Minti to get the lowdown…
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When did you start Minti?
We started Minti way back in 2003.
Why did you start Minti?
We started Minti due to a gap in the market for cool, high quality kids wear. We were all working at Federation Clothing (which Nick and Jenny own) and getting a lot of our retailers and customers commenting that there was nothing cool out there for kids. Launching Minti was a bit of a gamble considering none of us had kids at the time, but what we designed was really well received, so we pretty much have gone from strength to strength from there.
Any funny stories?
The funniest would have to be the time we sampled a baby’s one piece in a size 5 and our tiny framed sales rep managed to squeeze in to it!!
What inspires you?
There really are so many things for us designers to be inspired by, we are all really close and get on super well. Nick and I run an artist series t-shirt label called Collective Edition. Within the family of artists we collaborate with are creative geniuses such as Mike Perry, Rinzen, Luke Ramsey, and Jim Stoten, to name a few – they are all so inspiring!
Also, since launching Minti, Nick and Jenny have had three awesome kids, Ryder, Monte and Dusty, who are really inspirational. They have really helped the evolution of Minti and taken us to the next level.
Tell me about the summer ’09-’10 collection
The Summer collection is really raw which we love; a lot of hand drawn prints and a lot of denim pieces. We went a little bit ‘back to the future’ when creating it as well.
You can view the entire Minti summer ’09-’10 lookbook here (click on each image to view full-size).
You can buy Minti online from these stockists.
