Kind + Jugend, Germany 2009: Mamas & Papas Steal the Show – Mylo, Urbo, Astro + more
Posted: September 22nd, 2009The Kind + Jugend trade show was held last week in Cologne, Germany. Kind + Jugend represents the cutting edge of baby and toddler goods globally, with the most prestigious brands in the market exhibiting.
KidStyleFile’s German correspondent Anna attended the show, and received an exclusive viewing of the new Mamas & Papas products which were unveiled at the show within their closed exhibition space. Read on to discover the innovative new Mamas & Papas products coming to market soon – Angela
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Kicking off my reportage from Kind + Jugend in Colone is the mega-star of the show, Mamas & Papas.
Mamas & Papas started as an Italian family business, has grown to become the number one nursery brand in the UK, and is now set to take on the world, having invested in a huge amount of research and development over the past few years, the impressive results of which were unveiled at Kind + Jugend.
First cab off the rank, Mylo: a remarkable product that incorporates the functionality of a pram, stroller, bassinet, car-seat travel system in a single package.
Mylo is sleek, inspired, and inspiring: as a convertible travel system concept it allows compatible car-seats to slot in; add the stand, and it converts the bassinet to an “in house” baby bed. You can also convert the stroller seat can to create a safe stationary seat.
This unique stroller is effortless to steer, offers forward or backward facing attachments and has a remarkable push-button snap-fold feature for quick and easy dismantling or assembly.
An example of the detail in the design of this product is that the pram apron simply pops in and out of position using a serious of magnets – no fiddly zips or noisy Velcro. The Mylo is stylish and highly sophisticated, offering exceptional functionality. A truly superlative product.
Not to be overlooked, is the industrial-styled ‘Urbo’ stroller. This stroller is a light, yet indestructible, hard seat stroller that is approved for use from birth. The Urbo is also able to be adapted to incorporate travel systems and has the option of both forward or rear facing components.
Along with these two spectacular items, Mamas & Papas have also developed a hierarchy of five stroller buggies – the TRiP, TReK, ToUR, CRUiSE and VoYAGE – each one subtly differing from the next in order for you to select a buggy that truly fits your lifestyle.
Mamas & Papas have also developed the ‘Magic Astro Cradle’ rocker, a product which relieves parents while offering a stimulating and safe environment for babies from birth to 6 months.
Despite first appearances the Mamas & Papas Astro Cradle is far from an everyday rocker: it is an ultimate entertainment system for little babies. The cosy space of the Astro Cradle incorporates an interactive light and sound show, soothing vibration or bounce action and interchangeable ‘magic cards’ which provide a variety of songs and sound bursts in various themes. Prefer your own tunes? No proble, the Astro Cradle features MP3 player compatibility.
The investment that Mamas & Papas have made has certainly paid off: all products are unique and are executed to the same extraordinary levels of research, design and quality. And there is more to come: Mamas & Papas plan to spend 20 million UK pounds in product development over the next 5 years as well as expanding their retail presence with new brand stores and widening their distrubution chain.
Mamas and Papas are distributed in Australia through Childsmart – www.childsmart.com.au – check regularly for news on new product arrivals – and are stocked through online and bricks-and-mortar baby and kids stores nationally: click here for stockist details.
hi love the new mylo…m&p not giveing anything away very hush hush not in the new book…not saying when it will be out or how much it will cost…does anyone now what you will get for your money or what you can buy to go with it….i need more information please lol …..pramaholic feeling very taken with this one….xx
October 1st, 2009 at 4:24 pmIt’s all still under wraps, but we’ll keep you posted, Joanne!
October 2nd, 2009 at 8:18 pmhi really like the new urbo do you know when i will be able to see one in stores and would it be really suitable for a newborn
October 5th, 2009 at 9:24 pmany idea on accesorys
Just got an email through from Mamas & Papas showing a new video…looks ace!!! Love the style of it, that fold looks so handy, especially if you have a baby in one arm. Cant wait to see this in the stores…..still not sure when its available.
You can see the video at this link if you want too.
http://www.mamasandpapas.com/mylo-video.php?cm_mmc=Email-_-Product_-Mylo_Preview_011209-_-myloVideo
December 2nd, 2009 at 7:20 amMamas & Papas have just posted this magazine article on their site: http://www.mamasandpapas.com/mylo/news/magazine.php
And Gwen Stefani has been spotted with the pushchair in London this week.
December 17th, 2009 at 3:12 am