Boy Oh Boy! About A Boy Launches With Fab Brands For Boys Only: Up to 50% off Sale + Extra 15% off Store-wide
Posted: April 23rd, 2010Today’s post written by Miki
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It’s a frequent complaint from mums of boys – including me – that in order to find a small selection of boyswear, you must first wade through approximately 150 pink frilly items. It’s a sad truth that there is still a lot more out there for girls than for boys when it comes to fashion (although many great designers are working hard to improve this!) so finding it can be a challenge.
The task of locating cool boys gear has just become a whole lot easier with the inception of new boys-only store About A Boy – www.aboutaboy.com.au! About A Boy is the brainchild of Katie, who until recently ran the fabulous childrenswear boutique I Want Fabulous. Because Katie has two boys, she has relaunched the store for boys only in keeping with her own vision. She’s stocking a big range of seriously hip and utterly gorgeous boyswear from Cried Wolf, Sudo, Oishi-M, Polka, Three Little Trees, Minti, Urban Elk, Toetum, Sooki Baby, Ubang Babblechat, Deglingos, Oopsie, Super Zeroes, Littlehorn, Mister Mista, Cut It Out Kids and Bonds. So many favourites there!
I adore Oishi-M for baby boys – seriously, babies’ bottoms are adorable anyway, and team them with Oishi-M jeans or shorts and the adorableness just goes off the scale. Bonds does funky prints in comfy, stretchy fabrics for baby boys, Polka is as on trend as ever and the cult hero Minti is fabulous for a kid who doesn’t want to blend into the background. There are loads more brands coming soon as well, so keep your eyes peeled.
On that topic, a hint: become a fan of About A Boy on Facebook. They run a really active page and it’s the first place Katie will post news about new arrivals, plus she often offers spot specials there too.
To celebrate beautiful boys, Katie is offering KidStyleFile readers 15% off storewide (including sale stock already reduced by up to 50%!) at About A Boy until the 15 May 2010. Enter code ‘KSF Told Me‘ at the discount code section at checkout to redeem. Play hard!
PS
1. Oishi-M Dot Slot Long Sleeve T-Shirt, $30.00 LESS 15% = $25.50
2. Oishi-M Rett Shorts, $55.00 $49.00 LESS 15% = $41.65
3. Oishi-M Mungbean Short Sleeve T-Shirt, $30.00 $25.00 LESS 15% = $21.25
4. Oishi-M Charlie Check Skinny Leg Jeans, $60.00 LESS 15% = $51.00
5. Toetum Aqua Dragon Raglan Tee, $40.00 $25.00 LESS 15% = $21.25
6. Oopsie Red Scooter Lunch Bag, $32.00 LESS 15% = $27.20
7. Polka Baby Eurotrax, $50.00 LESS 15% = $42.50
8. Sooki Baby 5 Pack of Boys Socks, $17.00 $10.00 LESS 15% = $8.50
9. Minti Buzzy Crew Sweater, $49.00 LESS 15% = $41.65
10. Bonds Baby Duck Stretchie, $27.95 LESS 15% = $23.75
11. Three Little Trees Lawson Tee, $35.00 LESS 15% = $29.75
12. Minti M Time Knit Pants, $35.00 LESS 15% = $29.75
About A Boy ships Australia-wide for a flat rate of $9.00, or alternatively you can collect your order FREE at their bricks-and-mortar store in Redhills, Brisbane. See above for the full address.
