Written by Edwina
“Love the Small Things” was the theme this year at the Kids Instyle trade show in Sydney over the weekend. The nation’s retail buyers were out in force drooling over lots of lovely ‘small things’ for baby, kids and tweens. The Kids Instyle and Life Instyle shows are such a joy to visit because the organisers are dedicated to selecting high calibre exhibitors with products that are creative, high quality and excellent design. We always enjoy our visits to Kids Instyle because we get to chat to the wonderful designers, brands and distributors and get a sneak peek of new products to share with you. We have selected some lovely brands to share with you that are new or have new products, keep a look out at your favourite kids boutiques in the coming months, or contact the brand for stockists.
It seems that Kazzie Mahina from Oceanika might actually be a Mermaid! Growing up at the beach she spent many hours swimming, exploring rock pools, beachcombing and imagining her life as a mermaid. Years later, the experience of actually swimming with dolphins for a community awareness campaign began a life-changing adventure that has resulted in her design and distributing Merfins. The amazing Merfins are a soft and flexible monofin that would be great fun in a pool or exploring the ocean. Kazzie has also designed matching mermaid swim tights and bikini set to match. Perfect for any mermaids in your home.
Four in the Bed is a brand new Australian sleepwear brand focused on creating classic cotton nighties and pyjamas from high quality fabrics. Ellie Danckert is the owner and designer of Four in the Bed is based in rural NSW. Her desire to create what her mother says are “proper nighties and pyjamas” offers us another choice when we are looking for cool and comfy junior sleepwear.
Japanese culture and creativity is beautifully brought together with the collection of products distributed by Concept Japan. Super cute piperoid paper robots, kokeshi wooden dolls, origami paper crafts, hair accessories, ceramics and more complete the collection. Contact Concept Japan for more details and stockists.
Newbies is a creative company from New Zealand, they have a suite a cute products for kids rooms and giftwear. Laser cut jewellery trees, war planes in blackboard stickers, magnets and decorations and baby feeding journals. Contact Newbies for more details.
Hatley is a very cool kidswear brand from Canada. It began over 20 years ago in the lakeside village of North Hatley as a family business and has grown into an international brand with some of the coolest cotton PJ’s and gorgeous and stylish rainwear. Distributed in Australia by Jenni and Annabelle from Maddison Freeman Agencies, contact them for stockists.
This brand is a fave at KidStyleFile HQ. Kylie from And The Little Dog Laughed has continued to grow her brand and her collections. Always with a touch of whimsy and nostalgia this seasons collections include a gorgeous creative collaboration with Sydney-based artist Meredith Gaston with her artwork on rompers and tees. There are also super cute hand knitted dogs, blankets and lovely clothes for boys and girls 0-5 years.
La Queue du Chat (translated means The Cat’s Tail) is an iconic French brand that oozes delight! Stylish and beautiful, their designs are made from 100% organic cotton in printed and plain poplin, denim and jersey. Comfort and style go hand in hand with this beautiful brand, available in Australia through Little Frenchy.
The Bamboo Design is dedicated to designing and distributing products that promote sustainability of our environment and making high quality products that endure. They have a gorgeous collection of products made from sustainable bamboo including soft and silky babywear, bamboo wet wipes and room deodoriser made from bamboo charcoal. They also distribute a range of stationery and gifts including super gorgeous handmade slippers made from recycled denim.
Retail buyers enjoying the product stands at Kids InStyle in Sydney February 2011.