I have adored Knuffle Kid – www.knufflekid.com.au – since I first spotted their gorgeous stand at Mathilda’s Market a few years back. Made in Melbourne, with clothing for boys and girls from sizes 1 to 8, this is certainly one brand to watch. To see the clothing up close is to realise how much detail the designer, Emma Strybosch, has invested in the design and delivery of each individual piece. From beautiful screen-printed fabrics in earthy and neutral tones, to manufactured holes and modern raw edging – this range is super stylish, fun and functional. My fave from the collection, the exquisite Heart Berry Cape has to be seen to be believed, and paired with the Alpine Dress it’s even better!
I was lucky enough to interview Emma recently to learn a little more about the background of the Knuffle Kid brand. Read on for a little insight into their current A/W 12 Waldheim range and a special sneak peek of what they have in store for their S/S 12-13 collection.
Knuffle Kid can be sourced from their online store or the following online stockists Funky Little Fella, Hopscotch Children’s Boutique & Shop For Tots.
Tell us a little about your background:
I grew up in Tasmania, surrounded by hills and bush. Living, in my expansive imagination most of the time. I fled the state to travel the UK. Where I discovered architecture and more importantly interiors that changed the way I looked at the world. I decided I needed to study Interior Design. So I headed off to Melbourne and completed a degree at RMIT. During that time I met a Melbourne guy, fell in love and had babies.
The transition from interior to fashion seem completely natural to me, as I have always sewn and I love that a 2 dimensional piece of fabric, can be constructed into a 3 dimensional garment. The perfect melding of form and function.
Why the name Knuffle Kid?
My husband has Dutch heritage, and when my first child was born he would always read her Knuffle Bunny by Mo Williams. The word knuffle roughly translated in English is a cuddle – or special snuggle with your child. Too sweet not to use really.
What inspires you?
When it comes to finding inspiration for my designs, a lot of it comes from my memories from childhood. Old books and TV series, my mother’s red nurses cape and hat, or just the texture of corduroy under your finger nails. A lot also comes from what my children seem to be reading, watching or doing. They are doing circus skill classes at the moment, which prompted my next summer range “Carni Folk”.
What has been your biggest achievement to date?
I have always been described as the creative one in my family. But now with over 4 years of running my own business. I can also add business woman to the list of things that I can achieve. Plus I’m proud that I can balance it with my young family (I have two girls that are 4 and 6).
Tell us about the inspiration for the A/W 12 range:
The winter range “Waldheim” is very dear to me. When I was a teenager I thought that I would be a National Park Ranger. I spent every holiday volunteering at Cradle Mountain National Park. I felt I needed to share the story of how the park was created (for more info head here).
If you could choose one favourite piece from this collection, what would you choose, and why:
I think this season I’m in love with the Heart Berry Cape. I’m becoming known for my capes and I think this one is fairly close to perfection (next winter it will be even better though!). I love the way that the belt fixes the cape in place (sometimes capes can swing around the shoulders a little too much). The press studs also keep the arm holes in place without being restrictive like a jacket. There is still a lot of room for a chunky woollen knit under it.
What can we look forward to seeing as part of the Knuffle Kid spring/summer range?
As mentioned before, the next range is based around “Carni Folk”. Not modern circus, but more Eastern block Gypsy type circus. Lots of black and white stripes with flashes of red, purple, yellow and teal. The printed fabric is a scalloped design in silver ink, plus embroidered braiding, cross stitch and delicate lace making a feature along with linens, voiles and model fabrics. (See below for sneak pics of S/S 12-13).