Written by Miki
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Following on from last Monday’s preview of the upcoming trade show Kids Instyle – www.kidsinstyle.com.au - here are another ten brands whose stands we can’t wait to visit. It’s going to be exciting finding out what these labels have in store for us in 2013!
If you missed it, you can read Part One of our series here. Stay tuned next Monday for the final wrap-up before the show itself opens from 2 – 5 August.
Do you own a children’s store? Register to attend Life Instyle at the Centenary Hall Precinct, Melbourne between 2 – 5 August 2012. Please note that attendance is open to trade only.
a. Milestone Press creates diaries and journals perfect for busy families. Their signature Master Plan Family Diary helps keep your family life on track, with ‘at a glance’ pages to keep mum, dad and up to four kids (or even pets!) organised. It will be great to see their new products and 2013 diaries on display at KIS.
b. Miriam Bereson designs brightly coloured wall decals for nurseries and playrooms, which are available to purchase from her eclectic bricks & mortar and online stores. Other brands stocked include Kid O, Marimekko and Funkis to name but a few.
c. and the little dog laughed is the brainchild of Australian designer Kylie Platt. She creates timeless, nostalgic clothing, decor and toys for children which have proven popular all over the world.
d. Helmschild is an organic, eco-friendly label for tweens aged 6-14 years. The pieces are designed with a fresh colour palette that can be mixed and matched, and garments are made from a super soft organic brushed cotton jersey.
e. Incy Interiors is at the leading edge when it comes to affordable, safe and ultra stylish children’s furniture. Their products all conform to Australian and New Zealand safety standards and are as functional as they are good looking.
f. Creators of high quality craft and activity kits for children, Seedling produces products aimed at helping children explore, discover, grow and create. Designed and made in New Zealand, their kits encompass any number of interests in children such as drawing, gardening, sewing, science, imaginative play, painting, model building and plenty more.
g. Minyaka Designs brings their eco-friendly childrenswear designs to KIS. Their garments are made from a range of environmentally sound fabrics including organic cottons, bamboo and hemp, and their designs are vintage-inspired and very sweet.
h. Bluebelle’s signature range of ruffled bamboo cotton underwear for girls has flown off the shelves everywhere it’s stocked. There’s also a range for boys now available, and it will be interesting to see where this rapidly growing label will go in 2013.
i. Hide & SEEK once again brings their range of unique and affordable children’s fashion and accessories to Kids Instyle, and it’s anticipated that their new collection will be as critically acclaimed as previous collections have been. Their exclusive prints and fun, relaxed designs are popular with children and parents alike.
j. Celebrating their 10th anniversary this year, Rock Your Baby is an edgy, rock ‘n’ roll inspired brand for children, full of colour, irreverent prints and truly eye-catching styles.



