Written by Leah
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I am always quite chuffed when I spot a label I just *know* will become a favourite in wardrobes across Australia, and when I first spotted Hide & SEEK – www.hideandseekonline.com.au – at Kids Instyle early last year, I was instantly besotted. Formerly known as Boohoo?, Hide & SEEK is the brainchild of dynamo wife and husband team, Petah and Tim (Petah does the design work, Tim the accounting).
The Hide & SEEK range is truly unique, with all fabrics exclusively screen-printed by hand – you won’t find the same designs anywhere else! The range is well-coordinated and also super easy to wear – there isn’t a single button in this range, making it very easy for little independent ones to dress themselves.
Acknowledging the sometimes harsh Australian climate, Petah has designed many pieces in the summer collection so that they cover the shoulders and arms. The beach covers give fabulous sun protection whilst looking super chic; you’ll also find a great range of UPF 50+ rash vests in both short and long sleeves. Another new addition to the Hide & Seek range is the gorgeous selection of muslin wraps. Packaged in a lovely little box, these are perfect for gift-giving – your only issue will be selecting the pattern you like best!
Hide & Seek is available in sizes 0-8 (1-10 in rashies) for both boys and girls. The range is very affordable, ranging from $29.95 – $44.95. You can source the range directly from Hide & SEEK or from one of their many stockists.
