Written by Domenica

Purely4Kids – www.purely4kids.com.au – show their support for Australian design by stocking exclusively from the best boutique and designer Aussie kids labels. In-store you’ll find a gorgeous range of high-quality items including clothing, accessories, sleepwear, swimwear, stationery and toys for boys and girls, from babies right through to tweens.

My kids’ summer wardrobe needs a top-up, and I think some everyday outfits from Hide&SEEK and some beautiful Willow & Finn dresses will do just the trick. I particularly love the Hide&Seek Playsuit in Blue Pansy Print and the Willow & Finn Zig Zag Dress in White, they’re both perfect for my little fashionistas. For boys I love the range of t-shirts and boardies by Mumma’s Hugs, so beachy and great for summer.

If it’s bargains you’re after then check out Purely4Kids’ well-stocked sale section, where you’ll find savings of up to 76% off, while stocks last. Purely4Kids are also offering KidStyleFile readers an additional 25% store-wide discount and FREE shipping on orders over $65.00 – woot! To redeem enter code KIDSTYLE25 at checkout before the offer expires on 31 December 2012.

Remember to follow Purely4Kids on Facebook and sign up to their newsletter to be kept up to date with their latest products, special promotions and competitions.

Purely4Kids - Supporting Australian Design: Up To 76% Off Sale + An EXTRA 25% Off Store-Wide + FREE Delivery On Orders $65+

Prices below are valid with code KIDSTYLE25 until 31 December 2012, while stocks last.

1. Heart One Piece by White Soda $49.95 LESS 25% = $37.46
2. Aeroplane S/Sleeve Rash Top by White Soda $49.95 LESS 25% = $37.46
3. Paisley Print One Piece by White Soda $49.95 LESS 25% = $37.46
4. Blue Ruffle Top by Willow & Finn $49.95 LESS 25% = $37.46
5. Hide&SEEK Charcoal Palm Tree Hat $24.95 LESS 25% = $18.71
6. Hide&SEEK Tropical Print Hat $24.95 LESS 25% = $18.71
7. Boys Blue Striped Linen Shirt $84.95 LESS 25% = $63.71
8. Lemon Floral Romper by Little Chillies $82.95 LESS 25% = $62.21
9. Aloha Blue Tee by Hide&SEEK $34.95 LESS 25% = $26.21
10. Mumma’s Hugs Retro Beachside Boys Shorts $29.95 LESS 25% = $22.46
11. Willow & Finn Zig Zag Dress in White $92.00 LESS 25% = $69.00
12. Huckleberry Lane Girls Pink Stripe Pyjamas $39.95 LESS 25% = $29.96

The line-up of Aussie brands at Purely4Kids is impressive, and includes favourites such as Alex & Ant, And Me Too, Billie Goat Soap, Bloss Dolls, Blue Belle, Chalk N Cheese, Cradlejam, Dash Baby, Deluli, Eco Peko, Four In The Bed, Frankie Small, Gen’s Sock Friends, Gizzy & Poss, Good Apples, Hide&SEEK, Huckleberry Lane, Kasiabear Designs, Lamb and Lamb, Lillie Bee, Lil Ludy, Little Bean Organics Little Bubble & Tree, Little Chillies, Little Miss J & Mista TJ, Little Party Paper People, Little Pink Tea Party, Little Stitches, Marshmallow Kidz, Master & Miss, Mini Mate Australia, Miss Poppitt, More4boys, Mumma’s Hugs, Nanny Kate Designs, Oceanika Merfins, Olli & Pop, Paper Wings, Paul and Paula Melbourne, Platypus Ausytralia, Possum & Banjo, Pipstars, Plum Collections, Rashoodz, Rosie Roo, Sienna & Sidney, The Letter M, Urchin, White Soda, Willow & Finn and Zacmac.

Purely4Kids deliver within Australia from $5.95, with orders over $65.00 shipped FREE (Australia-wide). Please see the delivery page for full information.