Written by Anna
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When I think of an Australian summer I think of lazy days at the beach and out in the backyard. I look forward to these summer days all year long. They were the best days of my childhood and I am busily making sure my children have all these beautiful memories of their own.

A store that holds within it all the treasure of a true Australian summer is Purely4Kids – www.purely4kids.com.au. This gorgeous store stocks exclusively from the best boutique and designer Australian kids labels. They have all you need for a perfect Australian summer wardrobe for your little people – clothing, sleepwear, swimwear and accessories as well as  stationery and toys for boys and girls, for babies right through to age 14.

Because they stock so many delightful Australian brands, Purely4Kids is home to some of my most favourite labels: Willow & Finn, Hide & SEEK, Little Chillies and Paper Wings just to name a handful. See below for my favourite finds throughout the store which are all infused with Australian style – the carefree spirit and whimsy just shines through.

Purely4Kids are in the midst of their end of year sale and are offering KidStyleFile readers an exclusive and generous 40% store-wide discount! This can be applied to every single item in store, as all the sale stock which has already been reduced by up to 76% off, while stocks last. To redeem your extra 40% off, you will need to enter special code KSFNY which is valid until midnight 13 January 2012. Purely4Kids also offer FREE shipping on orders over $65.00 – what a wonderful way to end your year.

Stay up to date with this Australian gem by finding Purely4Kids on Facebook and sign up to their newsletter.

Purely4Kids End Of Year Sale: Up To 76% Off Sale + KSF Readers Take An *EXTRA* 40% Off Storewide

Prices below are valid with code KSFNY until 13 January 2012, while stocks last.

  1. Little Chillies Linen Shirred Top in Red & Little Chillies Linen Shirred Top in Lemon $63.95 each less 40% = $38.37 each
  2. Little Chillies Audrey Dress $99.95 less 40% = $59.97
  3. Hide & SEEK Blue ‘Feather’ Dress & Nappy Pant Set $44.95 less 40% = $26.97
  4. Leopard Print Ballet Slippers by Alex & Ant $24.95 less 40% =$14.97
  5. Willow & Finn White Chloe Singlet Top $49.95 less 40% = $29.97 & Willow & Finn Marine Blue Skirt $87.95 less 40% =$52.77
  6. Alex&Ant Green Hoodie Jacket $54.00 less 40% =$32.40
  7. Willow & Finn Zig Zag Dress in White $92.00 less 40% = $55.20
  8. Mooce Jumper for Boys – Limited Edition $36.00 less 40% =$21.60
  9. Paper Wings Puff Sleeve Tee in Red $56.00 less 40% =$33.60
  10. Dash Baby Red Organic Baby Sleeper Romper $29.95 less 40% = $17.97
  11. Alex&Ant Piccola White 2 pce Outfit $44.00 less 40% = $26.40

The line-up of Aussie brands at Purely4Kids is impressive, and includes favourites such as Alex & Ant, And Me Too, Billie Goat Soap, Bloss Dolls, Blue Belle, Chalk N Cheese, Cradlejam, Dash Baby, Deluli, Eco Peko, Four In The Bed, Frankie Small, Gen’s Sock Friends, Gizzy & Poss, Good Apples, Hide&SEEK, Huckleberry Lane, Kasiabear Designs, Lamb and Lamb, Lillie Bee, Lil Ludy, Little Bean Organics Little Bubble & Tree, Little Chillies, Little Miss J & Mista TJ, Little Party Paper People, Little Pink Tea Party, Little Stitches, Marshmallow Kidz, Master & Miss, Mini Mate Australia, Miss Poppitt, More4boys, Mumma’s Hugs, Nanny Kate Designs, Oceanika Merfins, Olli & Pop, Paper Wings, Paul and Paula Melbourne, Platypus Ausytralia, Possum & Banjo, Pipstars, Plum Collections, Rashoodz, Rosie Roo, Sienna & Sidney, The Letter M, Urchin, White Soda, Willow & Finn and Zacmac.

Purely4Kids deliver within Australia from $5.95, with orders over $65.00 shipped FREE (Australia-wide). Please see the delivery page for full information.