Last weekend my family and I enjoyed a day trip to a beautiful World Heritage site. It was a wonderful experience and part of passing on a love and appreciation for where we live to our children – Australia truly is an amazing place.

Purely4Kids – www.purely4kids.com.au is a gorgeous baby and kids fashion boutique that love and appreciate Australia so much that they only stock Australian designer kids fashion labels. Shop at Purely4Kids and you can proudly tell your children, friends and family that your little ones are wearing Australian fashion.

Brand new items for the Australian autumn and winter season are now in store from Paper Wings, Freshbaked, Papoose and Huckleberry Lane. I have collected up my favourite picks from these new arrivals and presented them for you in an image collage today.

Enjoy shopping from this purely Australian baby and kids fashion collection with the extra bonus of a whopping 30% store-wide discount – which even includes the Purely4Kids sale section where you can find items discounted by up to 76%. To redeem enter the special code KSFMARCH2013 at checkout until midnight 26 March 2013. Want more? Spend $65+ for FREE shipping Australia wide.

Purely4Kids: 100% Australian Baby & Kids Fashion - New Season Arrivals, Up to 76% Off Sale, EXTRA 30% Off Storewide & FREE Shipping On Orders $65+Discounted price below are only applicable with code KSFMARCH2013 while stocks last and until 12 April 2013.

  1. Paper Wings Bunny & Kitten L/S Tee $49.95 less 30% = $34.96
  2. Paper Wings Dancer Jersey Dress Raspberry $71.95 less 30% =$50.36
  3. Paper Wings Stretch Cord Pink Jeans $89.95 less 30% = $62.96
  4. Alex&Ant Girls Umbra Dress $39.95 less 30% = $27.96
  5. Boys Padded Jacket by Freshbaked $69.95 less 30% = $48.96
  6. Boys Cord Pants by Freshbaked $54.95 less 30% = $38.46
  7. Girls Pea Coat in Grey Marle by Freshbaked $79.95 less 30% = $55.96
  8. Papoose Stripe Knit Dress – Pink $36.95 less 30% = $25.86
  9. Papoose Boys Navy Vest $29.95 less 30% = $20.96
  10. Papoose Baby Boy Zoo Leggings $14.95 less 30% = $10.46
  11. Huckleberry Lane Girls Snowflake Pyjamas $39.95 less 30% = $27.96
  12. Huckleberry Lane Boys Soldier Pyjamas $39.95 less 30% = $27.96

The line-up of Aussie brands at Purely4Kids is impressive, and includes favourites such as: ALEX & ANT, And Me Too, Billie Goat Soap, Bloss Dolls, Blue Belle, Chalk N Cheese, Cradlejam, Dash Baby, Deluli, Eco Peko, Four In The Bed, Frankie Small, Freshbaked, Gen’s Sock Friends, Gizzy & Poss, Good Apples, Hide&SEEK, Huckleberry Lane, Kasiabear Designs, Lamb and Lamb, Lillie Bee, Lil Ludy, Little Bean Organics Little Bubble & Tree, Little Chillies, Little Miss J & Mista TJ, Little Party Paper People, Little Pink Tea Party, Little Stitches, Marshmallow Kidz, Master & Miss, Mini Mate Australia, Miss Poppitt, More4boys, Mumma’s Hugs, Nanny Kate Designs, Oceanika Merfins, Olli & Pop, Paper Wings, Paul and Paula Melbourne, Platypus Ausytralia, Possum & Banjo, Pipstars, Plum Collections, Rashoodz, Rosie Roo, Sienna & Sidney, The Letter M, Urchin, White Soda, Willow & Finn and Zacmac.

Purely4Kids deliver within Australia from $5.95, with orders over $65.00 shipped FREE (Australia-wide). Please see the delivery page for full information.