A Winter Wonderland – Eeni meeni miini moh + e3M AW17 Collection Launch
News + Inspiration

After a sweltering Australian summer I think I am not the only one eagerly looking forward to some cooler weather and the launch of the eeni meeni miini moh +e3M AW17 collection means that those crisp autumnal days are on their way!

Get ready to tumble down the rabbit hole into a fantasy world and an enchanted forest with a collection that is just perfect for cool weather adventures and escapades for children aged 0-12 years.

 

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

 

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

 

When it comes to palette this winter, signature muted tones like sorbet, grey marle, indigo, mulberry, caramel and noir are brought to life with a fun injection of brighter hues like orchid, peacock, peony as well as pops of neon green, yellow and pink. You will also find some shine with the addition of silver and rose gold reflecting the huge metallics trend we are seeing in fashion this year.

Catering for the girl who loves to dress up, stand out from the crowd or a more sporty everyday style this season’s collection offers it all in dreamy dresses, skirts, skeggings and tops in fabrics that range from voiles and tulles to French terry, corduroy and comfortable jerseys. This season also sees the return of the extremely popular hooded sweater cape with built in sleeves in a sweet polka dot for the younger girls and grid jacquard for those a bit older.

 

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

 

Masked bandits and outdoor adventures are the focus for younger boys while for the older ones there’s slightly more of an urban edge and feel. The denim dude pants and classic Dakota denim jacket available in blue, black and vintage washed denim are just perfect for your budding rock star or cool kid on the block! For a more relaxed style, you will find the eeni signature and raglan t-shirts with fun, bold prints as well as comfy jersey slouch pants and hoodie sweaters.

 

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

 

Designed for babies and toddlers aged 0-18 months, the AW17 enfant collection consists of bodysuits, t-shirts, leggings, hoodies beanies, bibs and wraps to keep the little ones warm and cosy. Soft to the touch, 100% cotton velour features throughout with highlights of metallic and neon for added magic.

 

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

 

Bunnies remain the dominant theme in sleepwear for AW17 with the sweet metallic bunny print for girls and bandit bunny for boys sure to be a hit this Easter!

 

A Winter Wonderland - Eeni meeni miini moh + e3M AW17 Collection Launch

 

The eeni meeni miini moh Autumn Winter 17 collection has launched and is available now from selected baby/childrens boutiques throughout Australia as well as eeni meeni miini moh and e3M online (www.eenimeeni.com) and their bricks and mortar Brisbane store

Become an eeni meeni miini moh + e3-M loyalty club member and earn Loyalty Points every time you shop, plus until 13 February receive BONUS loyalty points when you shop the new collection! Click here to sign up for free! 

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