Oobi Wild for Wildflowers AW17

I am proud to release the remaining pieces of my new range, “The Wildflowers”. This is my first trans-seasonal launch. Many of you who read my blogs know that I was lucky enough to be invited to showcase Oobi in Paris last year and it was really an honour to be amongst so many talented women in the children’s fashion world. What was also a total thrill for me was the vintage hunting I got to do while I was overseas.

Flea markets and vintage-hunting is my number one jam and thing that I love to do most in the world. I have a huge collection of vintage pattern books, fabrics, old buttons and trims and a love for retro fashions and fabric. And there’s really no two better places for me than London and Paris for vintage inspo – and I came back to Sydney knowing exactly what my next range would be.

It’s “The Wildflowers” and it’s got a vintage and boho London Liberty style – and you can tell from the names of the garments, I was totally inspired by the idea of a retro London girl. I designed the “Sunday Market” dress to be that easy-wear, oversized smock style, with a vision in my mind that my London girl cycles on a vintage bike, and wears her oversized sun hat and knee-high socks to complete the look.

Best of all, I’m proud to let you know that we are still able to continue our pledge to donate a piece for every garment sold on our webstore and that means that an Aussie girl receives a birthday gift of a brand new Oobi piece – and it might be the first gift she’s ever had.

Available now at www.oobi.com.au


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