If you’re looking for edgy street apparel for your child, look no further than Alphabet Soup. Think pint-sized bomber jackets, ‘Life is rad’ hoodies, weathered and check shirts designed for kids aged 1-12 years.
Back in 2011, the team behind skate and street brands Zoo York and Santa Cruz (and many, many more) were looking for cool clothes for their kids, so decided to launch their own label with the same edgy skate and surf feel they themselves loved to wear.
The Alphabet Soup motto…”We just make what kids want”. Sounds good to us!