KidStyleFile talks to Bella Buttercup
News + Inspiration

Hi Everyone – today we talk to Chloe and Jaimee from the fab Bella Buttercup!

Hi Chloe & Jaimee – tell us about Bella Buttercup? 

Primarily, we set out to create a range of functional products which also have a stylish edge. We are greatly inspired by Scandinavian style, these simple and clean lines and soft colour palette translate through to our products, which are always designed to look beautiful within the home. Our Bella Buttercup travel range, such as the Nappy Clutch and Little Space were also created to help make busy parents lives easier.

Since launching, our product selection has grown greatly with inspiration coming from Chloe’s experience as a mum as well as us seeing products in the market that we feel we can improve upon in both function and style.

What was your inspiration and how did you get started? 
The first product that we launched was designed as a gift for an expectant friend, which ended up blossoming into something much more. After seeing the demand for the product Chloe and I decided to go into business together and took Bella Buttercup to the next level. Coming from Interior and Fashion design backgrounds, means that we have a huge appreciation for colour, texture, and form.

When we started the business, we lived on different sides of the world, with myself in London and Chloe in Australia. This meant that we had to communicate over email and phone, rather than face which was a challenge but one we managed to overcome together.

Tell us about your design process
We design all of our products in-house so that these are unique and individual to us. We use our design backgrounds and skill to create high-end products, which often offer multiple benefits to the customer. An example of this is our quilted range, which is not only soft to use and beautiful to look at, but the lines in this collection incorporate a water-resistant internal layer to add a barrier for damp surfaces and spills.

We always use high quality fabrics and materials which mean our products may be slightly higher priced in the market, but we believe that the quality speaks for itself and people are prepared to invest if they know something is going to go the distance.

What’s next in store for Bella Buttercup?
We have recently just brought out two new colours in our soft goods collection and one new product line; the Any Space. This is a large mat big enough for all the family to enjoy either inside or outdoors at the beach or park. We will be focusing on showing the new collections to our market through fresh imagery and marketing. So far these products have been off to a great start with customers loving the sophisticated Midnight and Mist colour-ways.

We are always developing new products to sit within the collection and look forward to launching a Foam Change Pad to go with our very popular Change Pad covers over the next few months. As we grow as a brand we are being approached by more international retailers and this is another area we will be exploring further.


Just released is Bella Buttercup’s NEW Luxe Bundle (RRP $190) is a curation of product prepared for Mamas including: a Play Space, Little Space, Pram Liner and Nappy Clutch!

THE PLAY SPACE, LITTLE SPACE & PRAM LINER– Flip it! Each have been designed with a double-sided colour combination providing a soft cushioned space for play time, nappy change time and everything in between. –
LITTLE SPACE– smaller alternative to the Play Space so you can pack and change on the go!
PRAM LINER– universal in size and a MUST HAVE accessory to keep your pram clean and looking fresh.
NAPPY CLUTCH– wallet to store daily essentials (nappies, creams and wipes) and features a wood attachment to entertain baby.

There’s no need to worry about the little mistakes that happen along the way. Each can be placed in the washing machine on a cold, delicate cycle.

Posted in: kids decor, playmats


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