|In the world of fashion, which can often go hand in hand with environmental degradation and abuse of human rights, the story behind the clothes matters.|
sorella organics is an independent Australian label by Anna McGregor.
Housing a collection of sleepwear and loungewear for men, women, and maternity, Anna sources the softest certified organic and fair trade cotton ensuring each piece is kind on the skin, kind to the environment, and kind to the farmers growing the cotton.
“We all love to wear clothes that make us feel good. As consumers we can also choose clothes that make us feel good about the difference we make to other people’s lives, and the environment. You are making a big difference with your purchase with us – so, thank you for choosing our small independent label and organic & fair trade cotton” – anna
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A personal note from designer/owner, Anna:
Launched almost 10 years ago off the back of my work in International Community Development, I taught myself fashion design, created a small collection, and launched sorella with my sister (my business partner up until 2013).
We sourced fair trade cotton, and made garments via fair and safe labor. This sounds all pretty uninteresting in 2020, but back then, there wasn’t such a thing as ethical fashion. People knew about sweat shops, but that was the extent of it in terms of their decision making to purchase a garment. Even sourcing organic cotton was incredibly difficult. Suppliers looked at me blankly when I said it had to be pesticide-free cotton, not to mention farmers being paid fairly!
By committing to building the capacity of my makers, and being patient with small, slow production runs, the vision has been to not only produce high quality pieces for my customers, but to increase worker’s capacity to partner with other Australian labels – thereby contributing to sustainable employment.
We have created an authentic collection for Australian women including our specialty maternity collection. We also have a gorgeous mens collection for the loved blokes in your life, and a small but growing baby line.
It’s exciting to continue to evolve with new designs and colour palates and to be in more and more Australian women’s wardrobes.