Hello! Welcome to KidStyleFile!

Established in 2007, KidStyleFile is Australia’s first and best baby and kids fashion blog and kids product blog. 100% independent and mum-run, KidStyleFile is dedicated to bringing you the news on premium, designer and boutique baby and kids clothes, gear, decor, nursery items and toys, on sale, value-added, or discounted on a daily basis.

We are passionate about boutique and unique baby and kids design, and we search high and low to bring you the news on the finest products the market has to offer. All the best baby and kids online stores are represented on KidStyleFile. From the well-established to the brand-new, you know if they’re here, they’re worth knowing about!

We work directly with stores, designers and wholesalers in the baby and kids product industry to help you stay informed on beautiful new products coming to market, and we give you the inside scoop on sales, and broker special offers and discount codes exclusively for KidStyleFile readers. You can also ‘meet’ designers and store owners, find out more about amazing products, and get informed with our product reviews and special features.

Visit every day for maximum benefits, and sign-up to the KSF Weekly Deals & Steals newsletter to get all the best deals, and exclusive newsletter subscriber-only activities, including special offers and competitions, delivered direct to your email InBox.

Please note that KidStyleFile tells you where to find products: we do not sell any products ourselves.

How to use KidStyleFile

KidStyleFile is updated daily. You can visit the site every day to check the updates, or subscribe to a feed through RSS, receive our weekly newsletter, or use all three options. There are a number of ways you can navigate the site once you’re in. You can:

  1. Read posts daily, letting us take you on a tour of the latest delights
  2. Use the ‘Search’ box to enter your keywords to see what we’ve published on your area of interest. We recommend running words together for store names, i.e. ‘babysgotstyle’, ‘thehipinfant’.
  3. Scan the ‘Recent Posts’ section to read the headlines of the last 7 posts
  4. View more posts for the month, or previous month’s posts in the ‘archive’ section
  5. Browse the ‘Categories’ section to locate specific brands, stores or topics
  6. Read the site start to finish, page by page. There is ‘Previous posts’ navigation at the bottom of each page
  7. Take in the latest ‘Twitter’ updates for quick grabs of information on what’s going on, or coming up.

Who is KidStyleFile? Meet the team!

AngelaFounded KidStyleFile December 2007 – Publisher/Managing Director/Editor/Writer/Researcher/Chief Bottle-washer

Angela - Founded KidStyleFile December 2007 - Publisher/Managing Director/Editor/Writer/Researcher/Chief Bottle-washer

Hello, I’m Angela. I spent a decade working in IT, communications and commercial development before I became a mum to my identical twin daughters in 2004.

In 2007 I created KidStyleFile to create a community of excellence of Australian online baby and kids stores. My motive was to celebrate and support the creative and hardworking talent behind the stores and the labels, by giving them an accessible platform on which to be seen by an audience who shares their ethos of quality and uniqueness.

KidStyleFile allows you to efficiently locate wonderful products and stores, keep up with the latest baby and kids fashion and product releases, and access regular discounts and offers.

KidStyleFile is about relationships as much as shopping – knowing the people and stories what you buy behind makes shopping so much more fun and meaningful – so join our community and get to know your local online providers and save a dollar or ten into the bargain. I passionately believe in boutique and small business – it’s where all the cool stuff happens – and I thank you for believing in it to. Enjoy the magic!

Your feedback is always welcome. Let me know what you think: contact me at angela[at]kidstylefile.com.au

About me:

  • I am dedicated to online shopping – I buy everything online, much to the local post office’s amusement
  • Art and design, books and nature, science and technology are my happy places
  • I try to practice mindfulness in all things
  • I have a serious chocolate problem (re above: it’s a work in progress)
  • Animals are my friends – I’m a strict lifetime vegetarian
  • I’m a green tea/matcha convert
  • I enjoy looking at Bad Real Estate Photos and Cake Wrecks and laughing until I snort :)

Edwina– KidStyleFile Staff Writer/Researcher – Joined January 2009

Hello, Edwina :)

Hello, I’m Edwina. I am Mum to three wonderful boys aged 9, 6 and 3. My life pre-kids seems so long ago, but I do recall how wonderful it was to sleep in, drink entire cups of tea uninterrupted and read the newspaper in bed. These days I can be found doing the school run, baking cupcakes or in the laundry creating mini mountain ranges with the washing. I have a part time job in the film industry which gets me out of the house and I also design and make soft toys, jewellery and homewares, and write a blog called Little Snoring

Everyday I am amazed and inspired with the vast creativity of artists, designers and crafty folk that populate the world of the web. I am completely in love with shopping online and can think of nothing better than finding a package in the mailbox from some far off land.

Leah – KidStyleFile Writer – Joined September 2009


Hi, I’m Leah. I’m am Mum to two wonderfully active and amazing children: Master R, 5 and Miss N, 3. I work full-time in the education sector, so like nothing more than coming home and getting up to mischief with my two ratbags. Whether it’s a game of soccer at the park or dressing up for a tea party, there is nothing better than giggling with my kidlets.

For downtime, I enjoy  sourcing stylish threads and toys for my two by scouring the net, magazines and my favourite blogs. KidStyleFile allows me to extend this passion by sharing my finds with you.

Raquel – KidStyleFile Contributor – Joined September 2009

Raquel & Cute Munchkins

Hi, I’m Raquel, mum to four devilishly cute kids – Django, Ripley, Farrah and Winnie, and kids editor at green magazine Peppermint. I don’t remember a pre-child life – huh?– but in my ‘with child’ life I’ve poured my creative energy into a virtual romance that neatly blends my love of kid’s stuff (yep, I am a mum after all!), eco design and writing.

I’m totally thrilled to be part of the fabulous KSF team, where on the second Friday of each month I’ll be bringing you kids eco picks in ‘The Green Guide’.

Call us KidStyleFile, Kid Style File, KidsStyleFile or Kids Style File with .com or .com.au at the end and you’ll find us – yay!