Hello! Welcome to KidStyleFile!

Established in 2007, KidStyleFile is Australia’s first and best baby and kids product blog. 100% independent and mum-run, KidStyleFile is dedicated to bringing you the news on premium, designer and boutique baby and kids clothes, gear, decor, nursery items and toys, on sale, value-added, or discounted on a daily basis.

We are passionate about boutique and unique baby and kids design, and we search high and low to bring you the news on the finest products the market has to offer. All the best baby and kids online stores are represented on KidStyleFile. From the well-established to the brand-new, you know if they’re here, they’re worth knowing about!

We work directly with stores, designers and wholesalers in the baby and kids product industry to help you stay informed on beautiful new products coming to market, and we give you the inside scoop on sales, and broker special offers and discount codes exclusively for KidStyleFile readers. You can also ‘meet’ designers and store owners, find out more about amazing products, and get informed with our product reviews and special features.

Visit every day for maximum benefits, and sign-up to the KSF Weekly Deals & Steals newsletter to get all the best deals, and exclusive newsletter subscriber-only activities, including special offers and competitions, delivered direct to your email InBox.

Please note that KidStyleFile tells you where to find products: we do not sell any products ourselves.

How to use KidStyleFile

KidStyleFile is updated daily. You can visit the site every day to check the updates, or subscribe to a feed through RSS, receive our weekly newsletter, or use all three options. There are a number of ways you can navigate the site once you’re in. You can:

  1. Read posts daily, letting us take you on a tour of the latest delights
  2. Use the ‘Search’ box to enter your keywords to see what we’ve published on your area of interest. We recommend running words together for store names, i.e. ‘babysgotstyle’, ‘thehipinfant’.
  3. Scan the ‘Recent Posts’ section to read the headlines of the last 7 posts
  4. View more posts for the month, or previous month’s posts in the ‘archive’ section
  5. Browse the ‘Categories’ section to locate specific brands, stores or topics
  6. Read the site start to finish, page by page. There is ‘Previous posts’ navigation at the bottom of each page
  7. Take in the latest ‘Twitter’ updates for quick grabs of information on what’s going on, or coming up.

Who is KidStyleFile? Meet the team!

Angela – Publisher/Managing Director/Editor/Writer/Researcher/Chief Bottle-washer – Founded KidStyleFile December 2007

Hello, Ange :)

Hello, I’m Angela! Formerly an IT management professional, my chief roles now are to be mama to my identical twin girls and head up KidStyleFile.

I created KidStyleFile to solve a problem I had: I wished there was a website that brought all the best independent online baby and kids stores together, so I could quickly find beautiful products, become informed about what’s out there, and access regular discounts and offers. There wasn’t such a site, and so I made one!

I really believe in boutique and small business – it’s where all the cool stuff happens – and my focus is firmly on giving them a platform on which to be seen and enjoyed by people who will appreciate what they do. KidStyleFile is about relationships as much as shopping – knowing the people and stories what you buy behind makes shopping so much more fun and meaningful – so join our community and get to know your local online providers and save a dollar or ten into the bargain.

Thanks for reading, and looking forward to bringing you more great finds ands deals every day :)

Your feedback is always welcome. Let me know what you think: contact me at angela[at]kidstylefile.com.au

Edwina- KidStyleFile Staff Writer/Researcher – Joined January 2009

Hello, Edwina :)

Hello, I’m Edwina. I am Mum to three wonderful boys aged 9, 6 and 3. My life pre-kids seems so long ago, but I do recall how wonderful it was to sleep in, drink entire cups of tea uninterrupted and read the newspaper in bed. These days I can be found doing the school run, baking cupcakes or in the laundry creating mini mountain ranges with the washing. I have a part time job in the film industry which gets me out of the house and I also design and make soft toys, jewellery and homewares, and write a blog called Little Snoring

Everyday I am amazed and inspired with the vast creativity of artists, designers and crafty folk that populate the world of the web. I am completely in love with shopping online and can think of nothing better than finding a package in the mailbox from some far off land.

Leah - KidStyleFile Writer – Joined September 2009


Hi, I’m Leah. I’m am Mum to two wonderfully active and amazing children: Master R, 5 and Miss N, 3. I work full-time in the education sector, so like nothing more than coming home and getting up to mischief with my two ratbags. Whether it’s a game of soccer at the park or dressing up for a tea party, there is nothing better than giggling with my kidlets.

For downtime, I enjoy  sourcing stylish threads and toys for my two by scouring the net, magazines and my favourite blogs. KidStyleFile allows me to extend this passion by sharing my finds with you.

Raquel - KidStyleFile Contributor – Joined September 2009

Raquel & Cute Munchkins

Hi, I’m Raquel, mum to four devilishly cute kids – Django, Ripley, Farrah and Winnie, and kids editor at green magazine Peppermint. I don’t remember a pre-child life – huh?- but in my ‘with child’ life I’ve poured my creative energy into a virtual romance that neatly blends my love of kid’s stuff (yep, I am a mum after all!), eco design and writing.

I’m totally thrilled to be part of the fabulous KSF team, where on the second Friday of each month I’ll be bringing you kids eco picks in ‘The Green Guide’.

Call us KidStyleFile, Kid Style File, KidsStyleFile or Kids Style File with .com or .com.au at the end and you’ll find us – yay!