Bubble New York – DesignElefante Cruising Shelf
Posted: March 26th, 2009Today’s post written by Angela
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Today, more news from the Bubble trade-show which was held in New York earlier this month.
I was lucky enough to attend, and it was a fantastic, and very inspirational, expedition across the pond.
To see new sights, taste new tastes and meet new and very talented people is so good for the soul, and I’ll be sharing that with you for weeks to come. As we ease into the cooler months, the other side of the planet has started to bloom into spring. What a beautiful world we do live in.
Adding to the beauty, and practicality, of baby and kids decor is DesignElefante – www.designelefante.com – comprised of Minnesota-based husband and wife team, Jonathon and Veronica Gomez Whitney.
Veterans of the art and design world, the pair ran fine art galleries and designed women’s fashion labels before moving into display art for commercial clients. The birth of their daughter, Paloma, in 2007 opened up a whole new world of design to the Gomez Whitneys: the DesignElefante Cruising Shelf is the culmination of Jonathon and Veronica’s design talent, and the experience of raising a child.
The DesignElefante Cruising Shelf is a narrow profile floating shelf of just the perfect size to accommodate small toys and decor items. What makes the DesignElefante Cruising Shelf different from other forms of shelving is that there is a finger’s-width groove routed in the outside edge, which is just right for little hands to grip into. This important details allows small children to easily pull themselves up, and feel supported as they are learning to walk.
The groove can hold drawing supplies once your child is older, and the shelf can be mounted at any height so it has good longevity. These shelves would also be perfect for in-store displays.
Jonathan handmakes each shelf himself from urea formaldehyde free MDF (a recycled wood material) coated with low VOC certified paint to ensure a safe, CPSC certified, product for your child. Jonathan and Veronica also sew and hand silkscreen all DesignElefante packaging.
You can buy the DesignElefante Cruising Shelf from the DesignElefante Etsy store for USD$65.00 plus postage. Please contact Jonathan at DesignElefante for more details.
