CIFF Denmark – Looking Ahead To The European Kids Fashion To Come
Posted: February 21st, 2012Written by Edwina
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The Copenhagen International Fashion Fair – Kids (CIFFKIDS) was held last week, and we were particularly keen to check out some our favourite European brands and see what they have planned for the next few seasons. CIFFKIDS reflects the trends on the streets in Scandinavia, which often results in a relaxed approach to kids fashion. We see a mixture of expensive and inexpensive, simple and detailed, colourful and plain. Of course our own style maven and home grown Crown Princess Mary is the patron of CIFF and was there to highlight all the best in Danish fashion.
Crown Princess Mary met designer Line Hawaleschka, as well as hitting the racks of Danish fave Small Wings.
We of course have great admiration for the Scandinavian designers working in the industry at the moment who manage to create some of the coolest, stylish and relaxed threads for kids around. Here is a sample of some of our favourite brands.
Hummel, Name It and Small Wings:
I have 3 sons who have very little interest fashion, however, there is one brand that they would literally walk over broken glass to wear. They absolutely love Hummel Kids, as soccer fans they think this brand rocks and they feel very cool wearing their Hummel gear. Designed for active kids, they have a range of sports wear as well as some great casual pieces, highly recommended for boys.
Danish brand, Name It, designs trendy and colourful children’s clothing and has done so since 1986. They design their clothes for fashion conscious children (and their parents) who are looking for fun, trendy and playful designs, that are comfortable and durable.
Small Wings is another great Danish brand that combines clean shapes, quirky details and strong graphic prints, focusing on great comfort and cool attitude. Small Wings is designed by Charlotte Vadum and her partner Vibeke Bernhoft who also create the womenswear brand Vadum.
En Fant:
En Fant is committed creating fashionable and functional footwear for everyday wear. They have a range of basic models both in shoes, ballerinas and pre-walkers as well as two collections every year spring/summer and autumn/winter.
Aya Naya:
Aya Naya is a collection for girls from 3 – 12 years of age that presents an a beautiful balance of colorful prints. Their collections are always made of natural materials which ensures the room for movement, creativity and play.
NONO:
NONO’s philosophy is centred around creating children’s clothing with a twist. In the fifteen years since it first appeared on the market, NONO has acquired an impressive international reputation. At the very outset, NONO proved to be a highly individualistic, unique range of children’s clothing. Their innovative use of colours, artwork and silhouettes provides a closely coordinated collection.
Me Too:
Me Too designs kids clothes for 0-8 years. They have a great eye for colour, prints and a casual and comfortable approach to kids fashion. The Me Too range is designed and produced by the House of Spirit company who have also launched a cool jeans brand for 8-14 year olds called Next Level.
Ticket to Heaven and Papfar:
Ticket to Heaven is best known for outer wear with a huge range of jackets, transition jackets, rain wear, snowsuits and ski sets. Their range is full of happy colours, funny details and designs which allow kids to freely move around. The clothes are free of chemicals, loose strings and other things which can be of danger for children; and are perfect for keeping warm and dry regardless of the weather.
Papfar is one of the largest brands in Denmark that focuses on providing high quality basics. They have a huge range of colours and styles and have ranges to suit all ages. Their basic concept is to provide a basic collection of styles that can be used every season and then allow for you to add new colours and prints.
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