Mimo & Co Argentina – Understated Style from Buenos Aires
Posted: August 19th, 2009Today’s post written by Edwina
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Today I want to share with you Mimo & Co – www.mimo.com.ar, an Argentinean childrens wear label. Based in Buenos Aries, they are our Southern Hemisphere cousins who share the same seasons – a perfect stop-off for a little internet inspiration.
I really love their subdued use of colour and texture and their classic styling. The girls clothes use a lot of pink and purple (which are the usual crowd favourites amongst the little girl set), but they are dusty pinks, and smooth lavenders which are so pleasing to the eye.
I adore their boys clothes, which are very cool without being too trendy. There is not a camo-print, skull, or skateboard motif in sight, instead lots of classic black, greys, yellow and red. It feels very European but with a twist, lots of traditional cuts and colours but still manages to keep a modern feel.
There are also some adorable baby clothes in purple, red and grey and the most gorgeous baby shoes!! So if you find yourself in South America anytime soon, keep an eye out for Mimo stores they have shops in Brasil, Chile, Peru, Ecuador and more, even Russia and Israel. Click here for a list of bricks and mortar stores.
Unfortunately Mimo and Co is not available in Australia at the moment, but it’s still a lovely place for a little day dreaming or styling inspiration.
Photo credits – Mimo Collection
