Today’s guest really needs no introduction – I’m sure many of you have ‘met’ her through your shopping expeditions – it’s Bronwyn O’Loan, the vivacious personality behind dynamic online boutique ShopHouse.
Bronwyn lives in Sydney, Australia, with her husband Greg, their three children Finn , 6 years, Tara, 5 years, and Grace, 2 years, Greg (Husband), and Fred, the 6 year old golden retriever who goes to work with Bronwyn every day. Read on, to find out more! – Angela
PS ShopHouse has some lovely offers happening for KSF readers right now, including FREE postage! Click here to get all the details. There’s also up to 55% off selected Penny Scallan stock today only!!
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Tell us a bit about yourself: what makes you tick?
I live in the beautiful leafy suburb of Wahroonga in Sydney, NSW and I absolutely love running my own business.
I started out as a primary school teacher, moved to marketing and product management in the IT sector, and ended up lecturing at a university. Sounds a bit dry doesn’t it? Wait, it gets better!! Three children later I worked on a plan to be able to have more time to be right amongst their lives as well as feeding my own appetite for working and ShopHouse was born.
My friends and family mean a lot to me, they are my world. So I’m happiest when I’m with them – this means lots of impromptu dinner parties, good red wine and laughter. (I sound so middle-aged don’t I?!)
Apart from my family and friends, my other great love is coffee. I’ll meet you in a coffee shop for a chat anytime.
Tell us a little about your business?
ShopHouse was born over a coffee (of course) at our kitchen bench. Operating for just over 2 years, we have strived (and our customers tell us we have succeeded!) in developing a wonderful shopping experience through our gorgeous products, new and improved website, with a priority on customer service (we ship overnight delivery for just $6.95 Australia-wide).
I have a great team of people working with me: Brenda, our customer service and finance team member, and our two part-time packing fairies, Rachael and Sharon, without whom we couldn’t get all of those wonderful parcels out the door and on to your doorsteps within 24 hours.
Our customers are very loyal and we love seeing them come back again and again and again. We have created a business that I am just so proud of.
ShopHouse is a great name. Does it have a meaning?
Our name originates from the wonderful traditional Shophouses found in South East Asia. The concept of a Shophouse contains a shop with a separate space for living. Especially found in Singapore, the old-fashioned Shophouse has recently been revived with a urbanised edge. One of the most important features of a shophouse is the open-to-sky spaces that provide lots of natural daylight and fresh air (we designed our website on that brief). Residents of a traditional Shophouse would use this space for quiet reflection, places to dry laundry, or for cooking, playing and reading. It’s a space for living, and we see our store as a place for living too.
You stock a lot of beautiful products. Where do you find them, and what do you look for when finding them for your store?
I spend many hours researching the best and most unique brands available. We have an extensive selection process to ensure that only the finest quality of products are presented. Products have to be useful and/or very very beautiful!
What are your 5 favourite baby and kids designers right now?
I absolutely love Oobi Baby + Kids. The Summer 09 collection has been extremely popular and is so easy to mix and match.

ShopHouse and Cocoon Couture are right in the middle of a love affair at the moment! The quality of these products are absolutely amazing. The beanbags, wall charts, wooden charms and Christmas sacks should be a part of every single home – truly an inspiring decorating dream.

ShopHouse is very loyal to mill&mia, who are the epitome of designer children’s fashion, in my humble opinion. The cut and fabric of every piece is superb and so wearable for kids. Think ‘the perfect Christmas Day outfit’. It is a wonderful day when we receive our mill&mia shipment for the season.
One of our all time faves is Penny Scallan. Renowned for fabulous backpacks, insulated lunchboxes, bags for Mum, swimbags and overnight bags – the designs are scrumptious and so very popular. My favourites this season have been Navy Star, Blue Stripe and Daisy designs. What I love most about this brand is that you can give your kids the ‘designer traveler’ look so simply – team a Daisy lunchbox with matching overnight bag and you’re all set for a weekend at Nan’s place. Or how about grabbing your Navy Star swimbag and matching mini backpack and heading down to the beach. You get the idea. Sweet.

Our final favourite designer right now is Milestone Press, and my what a buzz they are creating around the place at the moment. We are so proud to be offering our customers the beautifully bound ‘Master Planner’ diary (perfect Christmas gift for busy Mums) – the diary for right now and up until Jan 2010, ‘About Me’ baby book and ‘My School Days’ record book (document each precious year of school in one brilliant folder – get one for each child). The girls at Milestone Press know exactly what we need in these essential items – good looks, quality and usability.

What’s your favourite thing about running an online store?
The best thing about owning and running an online store is the limitless boundaries available to the business. I get a great feeling when we receive orders from faraway countries where buyers are seeking fantastic Aussie designer products. I have found that an online business can also move quickly with changes and trends which is gratifying – it means we can keep up with our discerning customers, and what they want in an online shopping experience.
Our suppliers are another great part of running an online store. Developing long term business partnerships is important to us, and this, coupled with working daily with the wonderful ShopHouse team, keeps my days busy and brilliant.
Apart from all of that, my most favourite thing about running an online store is the people I get to meet, the customers, who never fail to impress with beautiful compliments and comments about their experiences at ShopHouse – Cheers!
Visit the ShopHouse blog for news on what’s happening now, and coming soon to ShopHouse.