KidStyleFile

Today’s post written by Miki

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There’s just something about kids in summery clothes. Maybe it’s the innate casualness of kids fashion in the summertime that suits kids’ playful natures, or maybe it’s that Aussie kidswear designers these days are absolutely rocking the summer style. Quite probably it’s a bit of both!

Aussie kids summer style is demonstrated to a T at Appleseed Child – www.appleseedchild.com.au – where there’s a spectacular collection of some of the absolute best of Australiasian kidswear labels.  We’re talking Itch Design, Paperwings, mill&mia, Monstar Kids and Little Leona, to name but a few of them!

Now this in itself is enough to get me excited; I love each and everyone one of these brands and their summer ‘09/’10 collections absolutely ooze style and fun.  But there’s a whole lot more at ASC to get us frothing at the mouth, so just keep on reading…

First of all, Trish of ASC is giving KidStyleFile readers a truly enormous 30% off ALL summer fashion! All the clothing from those fantastic designers mentioned above, and more, is slashed by 30% (exludes footwear and already discounted stock). Enter code ‘KIDSAPPLES’ at checkout to redeem. You’re going to have to be VERY quick though because this sale lasts for just over 24 hours – it finishes at midnight on Tuesday 24 November 2009.  You have been warned!

But wait!  Just before you go mad filling up your shopping cart with goodies for Christmas, pause for a second and hear the rest of it because oh yes, there’s more to come: all orders at Appleseed Child receive FREE SHIPPING, with no minimum spend! And as well as that, all orders will receive a FREE GIFT!

Goodness gracious me, it almost seems like you’ll come out at a profit when you shop with Appleseed Child at the moment; and in fact, when you factor in the happiness that your beautiful parcel will bring you, I’d say that’s actually the case!

Also, make sure you’re signed up to the Appleseed Child newsletter so that you keep up with all their goings on, and to hear about special subscriber offers as they happen.

Quick, go and get shopping!

Discounted prices quoted below are valid with code (read above) until midday 24 November 2009 only.

1. Paperwings Embroidered Denim Smock, $119.00 less 30% = $83.30
2. Itch Design Robot Tie Tee, $37.00 less 30% = $25.90
3. Monstar Dragstar Red Tee, $37.00 less 30% = $25.90
4. Tommy Rocket Best Day Out Shorts, $65.50 less 30% = $45.85
5. mill&mia Boys Classic Short, $69.95 less 30% = $59.45
6. mill&mia Short Sleeve Cowboy Shirt, $69.95 less 30% = $59.45
7. Miss Haidee Tommy Boy Orange Daisy Pants, $40.00 less 30% = $28.00
8. Two Belles Gypsey Girl Kaftan, $77.00 less 30% = $53.90
9. Monstar Hearts Red Gingham Skirt, $45.00 less 30% = $31.50
10. Two Belles Beautiful Butterfly Top, $36.95 less 30% = $25.86
11. Paperwings Summer Frilled 3/4 Pant, $115.00 less 30% = $80.50

Appleseed Child stock a beautiful selection of Tommy Rocket, Walnut Shoes, Two Belles, Trelise Cooper Kids, Itch, Mill and Mia, Little Leona, Monstar, Chalk n Cheese, Miss Haidee and Paperwings.

Appleseed Child offer FREE regular postage as standard with no minimum orders Australia wide.

Today’s post written by Leah

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As a little girl I loved opening my mothers cupboard and peering in. It was both a tactile and visual wonderland of glorious silks, satins, lace, cotton, embroidery and luxury materials that took my breath away. I would imagine myself all grown up wearing these beautiful designs and wished that they made clothes like that in my size.

I’m all grown up now, but thanks to Appleseed Child- www.appleseedchild.com.au –  I can dress my little princess in the same types of designer clothing that I once coveted. As they say ‘ the apple doesn’t fall far from the tree’, and I know that my little cherub will just love looking at and wearing some of the great new items at Appleseed Child, just like her mumma did all those years ago (well, not that long ago :})

Appleseed Child have selected the most gorgeous Australiasian designed items from Tommy Rocket, Walnut Shoes, Two Belles, Trelise Cooper Kids, Itch, Mill and Mia, Little Leona, Monstar, Chalk n Cheese, Miss Haidee and Paperwings to ensure that only the most appealing items are there for the picking.

If you are looking for a truly unique piece – I highly recommend the Miss Haidee dresses as they are made out of vintage materials with only one size per design to keep the piece original.

Appleseed Child are now offering FREE postage Australia-wide as standard for all deliveries, and until midnight 7 October 2009, KSF reader will also receive a FREE Lark Greeting Card valued at $5.95. Spend $150 and you will also receive a Dumpling Dynasty kit (Trish at Appleseed Child will choose for you) valued at $29.95. Enter ‘KidStyleFile’ in the ‘How did you find us?’ section at checkout.

1. Little Leona Erica Embroidery Dress $109.00
2. Monstar Harem Pant grey marle $34.00
Monstar Lace Print Singlet pink $31.00
3. Walnut Tennis Shoes pink $29.95
Walnut Shoes Mary Jane Shoe denim $29.95
4. Mill & Mia Boys Classic Short $69.95
Mill & Mia Boys Baseball Tee $49.95
5. Tommy Rocket Best Day Out Shorts $65.50
Tommy Rocket Start Your Engines Big Tee $44.50
6. Miss Haidee Green Flourish Dress $88
7. Chalk n Cheese Sammy Overalls $83.00
8. Paperwings Organic Sateen Smock Skirt $87.50
Paper Wings Organic Cotton Tank pink $55.00

Appleseed Child offer FREE regular postage as standard with no minimum orders Australia wide.

Today’s post written by Miki

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This is a big one, peeps: 50% off all winter fashion at Appleseed Child – www.appleseedchild.com.au – only while stocks last!

Yes you read it right – all winter fashion at Appleseed Child has been marked down to half price – no exceptions! – and it’s racing out the door.  If you want to get half price current season gear from mill&mia, Miss Haidee, Paperwings, Tommy Rocket & Two Belles, Trelise Cooper Kids and Little Leona, you’re going to have to be quick.  This sale is on until stocks are sold out, but they’re going to go fast! You don’t need a code, prices are already marked down.

So what to put in your shopping cart?  Well at these prices, the question is more what not to buy, but everybody has favourites and these are some of mine:

For boys, I’ve been lusting over the mill&mia Bumper Cars Tee ever since it first hit our screens at the start of the season, and I love how it goes with the Tommy Rocket ‘Delinquent’ Jeans.  I also think the Itch Design ABC Graffiti Hoodie is brilliant – isn’t it great to find boyswear by designers who aren’t afraid of colour!  In fact, when I try to narrow it down I realise that I love all the boys’ tops by Itch, so lucky there’s quite a few of them to choose from!

For girls, there’s a lovely range of dresses by Little Leona which are traditional in cut and feature some really beautiful fabrics.  There’s also a great range of funky, modern long-sleeve tees from mill&mia, Itch Design, Trelise Cooper Kids and Two Belles. And Appleseed Child is definitely where it’s at for jeans, skirts and leggings – what a great range of distinctive pieces!

If you haven’t already, make sure you sign up to the Appleseed Child newsletter: it’s a surefire way to hear about the new stock which is bound to be hitting the shelves soon – wheeeee!!

1. Itch Design Kool Kitty Tee, $34.95 $17.48
2. Miss Haidee Tommy Boy CG Pants – Vintage Chocolate Graphic, $40.00 $20.00
3. mill&mia Red Check Cowboy Shirt, $69.95 $34.98
4. Paper Wings Wide Leg Denim Trouser, $132.00 $66.00
5. mill&mia Bumper Car Tee, $57.95 $28.98
6. Itch Design Boys ABC Graffiti Hoodie, $49.95 $24.98
7. Little Leona Birdie Bird Dress, $79.95 $39.98
8. mill&mia Girls Print Shirred Dress – Tulip Floral Print Cord, $99.00 $49.50
9. Tommy Rocket Raw-Style Jean – Super Dark, $82.25 $41.12
10. Tommy Rocket Delinquent Old Favs Jean, $83.00 $41.50

Appleseed Child stocks Little Leona, Miss Haidee, Tommy Rocket, Two Belles, Paper Wings, Itch Design, Lark, Dumpling Dynasty, Chalk n Cheese, Trelise Cooper Kids and mill&mia.

Appleseed Child charge $5.50 postage for orders under 500gm and $9.60 for orders between 500gm and 3kg, Australia wide. Parcels can be registered for an additional $2.50. Orders over $150.00 are shipped FREE.

Today’s post written by Miki

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Without a doubt, I’d have to rate Appleseed Child – www.appleseedchild.com.au – as one of the classiest online kids stores around.

Besides the clean, attractive, pleasure-to-nagivate site design, there’s a wonderful range of some of the top boutique brands of kidswear from both Australia and New Zealand, including Little Leona, Miss Haidee, Tommy Rocket, Two Belles, Paper Wings, and that eternal KidStyleFile favourite, mill&mia.

The new season mill&mia range is gorgeous, all edgy prints and crisp lines and classic shapes with mod/retro colours featuring.  My pick for boys is the Bumpercar Tee (pictured at no. 9 below), and for girls the A-Line Denim Skirt (no. 5 below).  Too cool for school!

There’s also an extremely well-stocked sale section, with just about everything at HALF PRICE!!  Yep, you can snap up some outstanding bargains in here, so make sure you peruse this section while you’re at Appleseed Child or you’ll never forgive yourself.

Now hear this: for the next five days, you can take 25% off all new season’s fashion at Appleseed Child with the code ‘KSFAppleseed’. That’s 25% off new season mill&mia, 25% off Tommy Rocket and Two Belles, 25% off Miss Haidee, Little Leona and  Paper Wings, and 25% off Trelise Cooper Kids. Woo! The code expires at midnight on April 30, 2009, so hurry, hurry, hurry! 25% discount exludes items in the sale, and accessories categories.

If you want more news about Appleseed Child, I’d strongly suggest signing up to their newsletter – all news is good news when it comes from this store!

Don’t forget that you can take 25% off all full-priced items below (items in red are excluded as they’re aready marked down) using the code ‘KSFAppleseed’ before midnight 30 April 2009.

1. mill&mia Print Pinafore Dress, $89.95 $44.99
2. Two Belles Bunny Tee, $50.00
3. mill&mia Cowboy Shirt, $69.95
4. mill&mia Stripe V-Neck Tee, $49.95 $24.98
5. mill&mia Girls Denim A-Line Skirt, $69.95
6. Tommy Rocket Knitwear Hoodie, $77.00
7. mill&mia Girls Carnivale Tee, $61.95
8. Miss Haidee Hannah Dress, $88.00
9. mill&mia Bumpercar Tee, $57.95
10. Little Leona Winona Wings Dress, $84.95
11. mill&mia Boys Classic Jean – Dark Indigo Denim, $71.95

Appleseed Child charge $5.50 postage for orders under 500gm and $9.60 for orders between 500gm and 3kg, Australia wide. Parcels can be registered for an additional $2.50. Orders over $150.00 are shipped FREE.

Today’s post written by Angela

Today I’d like you to meet Brooke Murphy, the design talent behind ultra cool kidswear labels Tommy Rocket, and Two Belles. Brooke and her partner Ben live on the coast of Victoria, with their two children Belle, 9, and Tom, 3 years (the namesakes of the labels), where they enjoy some of the best surf in the country.

Autumn/Winter ‘09 Tommy Rocket, and Two Belles is hitting stores now and they’re stunners. Please visit Where Did You Get That? to view the new season’s range, with more of the range arriving in the next fortnight.

My Baby Rocks, and My Mini Moda, Buckets and Spades, Appleseed Child, are also TR&TB stockists, so keep your eye on them for A/W09 stock.

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Tell us a little about your background

We live on the coast in Jan Juc, near Bells beach, Victoria. It’s a small community where the kids walk to school, hang over each others fences, and ride their bikes up and down the street. It is the way we grew up, and it is fantastic giving the same freedom to our own kids.

I have worked in the fashion industry for 15 years – I have a technical background in design and garment construction – and Ben, my partner, has worked in the industry for 25 years.

Ben now runs the ladies retail and wholesale operation of our women’s wear label “Ellis and Dewey” – we have 5 ladies stores – and I work in the product side of the business, developing the ladies and children’s ranges that are sold to over 200 independent boutiques nation wide.

Ellis & Dewey Collection available from www.TheStylingRoom.co.nz

Belle (our 9 year old daughter) is a Tomboy who prefers to wear the Tommy Rocket black tanks than any of the Two Belles product, and will run a mile if I ask her to try on a dress.

Tom (our 3 year old son) refuses to take off any of our tees if it has an animal, dinosaur or robot on it, and often carries a favourite under his arm as company for the day.

I am never short of models, and the great thing about kids is how honest they are……we know when we are on to a winner if the neighbourhood kids won’t take something off, and they soon tell us when they don’t like something too!

How did your labels Tommy Rocket and Two Belles came about?

Tommy Rocket and Two Belles came about 3 and a half years ago out of our desire to offer great childrenswear for 3-7 year olds. We teamed up with 2 other business partners to form our own company, and collectively we have over 60 years of combined experience in the wholesale clothing industry.

We wanted to offer children’s street/fashion wear and take advantage of the graphic artists in our area whose careers had otherwise been established in adult wear.

There is an enormous amount of talent that does not get used in the children’s market. We use those artists, and now have a following each season of consumers who want the next Tommy Rocket printed tee.

Tell us about the design process: how you work, and what influences you

We start by looking at what has been well received the previous season. We value the stores that sell our products, and the end consumers, and we are often swayed by what they want to see in the range.

I also travel throughout the year to Asia and the States, where we pick up samples and new ideas of what is coming through for the next season.

The freelance graphic artists that do our graphic t-shirt prints have a big impact on the overall look of the range. We workshop the whole look and feel of the range.

We really believe this gives us an edge – our boys and girls printed tees are what we are known for.

Why did you choose to develop two different labels rather than girls and boys under one label?

Boys and girls are so different, so why do boys and girls clothing under the same label?

Tommy Rocket A/W09 available from www. WhereDidYouGetThat.com.au

Tommy Rocket is solely aimed and focused on the Tommy Rocket boy and Two Belles on our girls, they do not cross over, and when we develop the ranges together we focus on each one individually, ensuring individual and strong collections.

Two Belles A/W09 available from www. WhereDidYouGetThat.com.au

Who are your favourite baby and kids designers?

I don’t look at other childrens ranges necessarily; it is easier to put together more original focused ranges when you are not swayed by what other people are doing.

The brands I do look at for inspiration is cool adult streetwear, the labels that do great denim, fantastic graphic printed tees with stripe combos you don’t see everywhere.

When I look at adults streetwear, it is easy to see what we should offer in kids wear.

If you could see your clothing on any child in the world who would it be?

All kids are special; they don’t have to be born into celebrity royalty to have their own great style.

I recently saw a 3 year old boy walking down the street with his Mum. He had on the Tommy Rocket low slung check shorts with our fitted muscle tank, he had a bandana tied around his arm, and he was checking himself out in the refection as he walked past a store. He had a real bop in his step and was loving life.

I have no idea who he was, but it made my day. These are the kids I love seeing in our product.

Most of our printed tees have a vintage feel, and there is usually a great story behind the prints. Our graphic artists aim to develop prints that have a nostalgic feeling for the parents too.

We are often reminded  about our own childhoods and great memories we have when we view the ranges before they hit the stores.

What’s coming up for Tommy Rocket & Two Belles?

More great slim line shorts and denim…………our stripe tees with awesome graphic prints, bright colours, great dresses and tops in bold prints.

We always remind ourselves what kids want to wear……in boyswear it is simple – shorts tanks and tees in great colours with cool prints. In girls, the same deal, with a few great dresses for those special occasions.

Complete this statement: “Tommy Rocket & Two Belles kids are…

…individuals, expressing themselves through their warpaint….the effortlessly cool teenagers of the future….the budding film makers, snowboarders, architects, florists, skateboarders, t-shirt designers and chefs of the next generation!”

Wake up, Australia! Appleseed Child – www.appleseedchild.com.au are clearing the decks in grand style with a massive 40% off all clothing from mill&mia, Trelise Cooper Kids, Little Leona, Itch Designs, Tommy Rocket, Two Belles, and all Christmas accessories from Lark Designs.

Can you believe it? I can hardly believe it, but it is TRUE! You simply must head over to Appleseed Child to check this out!

Little Leona by Leona Edmiston fans will be thrilled to bits by the lovely range Trish at Appleseed Child is carrying, not to mention the Trelise Cooper Kids party frocks. Go for broke on thse, you will not find them cheaper anywhere!

mill&mia is one of my favourite Australian labels, and the boys range is super cool this year, with robot tees, and shorts to die for (the cut is superb!) Stock up on mill&mia, and mix with pieces from Tommy Rocket and Itch, and you’re set, and looking good.

Race on over now, sale is on until midnight 15 Januray 2009, or while stocks last!

The sale runs from today until midnight Thursday 15 January 2009, and  prices are already marked down on the site – no code needed.

1. Mill and Mia Plain V Neck Tee with print $49.95 less 40% = $29.97
2. Tommy Rocket Black Singlet with Print $29.95ea less 40% = $17.97
3. Tommy Rocket Green Check Shirt $52.95ea less 40% = $31.77
4. Mill and Mia Flat Front Short $69.95 less 40% = $41.97
5. Tommy Rocket Viking Stripe Tee $40.95ea less 40% = $24.57
6. Mill and Mia Patch Pocket Short $59.95 less 40% = $35.97
7. Little Leona Izzy Islander Dress, $69.95 less 40% = $41.97
8. Trelise Cooper Kids Bow Be Prize Top $56.00 less 40% = $33.60
9. Trelise Cooper Kids Bright Sparkle Dress, $230.00 less 40% =$138.00
10. Itch Design Summer Days Tee in white $34.95 less 40% = $20.97
11. Trelise Cooper Twinkle Days skirt $180.00 less 40% = $108.00
12. Two Belles Cherry Pink Puff Short $47.95 less 40% = $28.77
13. Little Leona Briony Bow Dress, $69.95 less 40% = $41.97
13. Little Leona Apples Dress, $69.95 less 40% = $41.97

Appleseed Child charge 5.50 postage for orders under 500gm and $9.60 for orders between 500gm and 3kg, Australia wide. Parcels can be registered for an additional $2.50. Orders over $150.00 are shipped FREE.

Today’s post written by Miki

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Hands up if you love mill&mia, Trelise Cooper Kids, Little Leona, Lark, Itch Designs and Dumpling Dynasty?  Ooh, I knew that’d get your attention!

Now for the next question: who’d like a whopping 25% off ALL those brands?

Ok ok, before you all deafen me with your response, how about I just give you the info?

Trish at the beautiful Appleseed Child – www.appleseedchild.com.au – is giving KidStyleFile readers a ginormous 25% off store-wide for just three days, so you’re going to have to get your skates on. To receive the discount, just enter ‘Apple-25′ at checkout.

This sale is ON NOW and ends at 9am on Wednesday 26 November, so hurry hurry hurry!  It’s extremely rare to get this kind of discount on these brands!

Now before you go into a buying frenzy, take a few deep, calming breaths and look around at what’s available.

Appleseed Child is a stunning site to look at, it’s super-easy to navigate and best of all, Trish stocks some beautiful boutique brands. She stocks Trelise Cooper Kids, mill&mia, Tommy Rocket, Two Belles, Itch Design, Lark, and Little Leona by Leona Edmiston.

Trelise Cooper Kids is right up there on the world stage, and Trish is expecting a new shipment of Trelise’s brand new High Summer range in-store any day now!  I recommend signing up to the Appleseed Child newsletter so that you receive the word when it’s arrived as it’s guaranteed to sell out extremely quickly (there’s a link to the newsletter just under the little white bird at the top of the ASC page).

Little Leona is also very much in demand, and hardly anywhere stocks it so make the most of it here at ASC, especially at 25% off! I love the innocence of the Little Leona dresses, they’re perfect for little girls.  They make the most of the stunning prints without going overboard on frippery, so she’ll be equally at home at a tea party or up a tree!

Christmas is also in store at ASC, and it’s sweeter than ever with heartwarming Lark knitted ornaments (handmade in Bangladesh) and beautiful Christmas cards printed using vegetable inks on 100% recycled card. Make the most of getting these at great prices, as people will love to receive such thoughtfully created cards – the ornaments make lovely ‘take home’ place settings on a Christmas table too, just tie a name tag to the string.

Here are my picks for the day:

Discounted prices are applicable with code as above until 9am November 26, 2008.

1. Little Leona Penelope Dress, $69.95 $52.46
2. Trelise Cooper Kids ‘She’s The Bomb’ Jacket, $170.00 $127.50
3. Lark Christmas Cards, $5.95ea $4.46ea
4. Trelise Cooper Kids Bright Sparkle Dress, $230.00 $172.50
5. Lark Christmas Ornament – Tree, $9.95 $7.46
6. Itch ‘Oh Deer’ Tee, $34.95 $26.21
7. Little Leona Izzy Islander Dress, $69.95 $52.46
8. Lark Christmas Ornament – Rudolph, $9.95 $7.46
9. Itch Design Rhyno Crew Tee, $34.95 $26.21
10. Dumpling Dynasty Shopper Bag, $34.95 $26.21

Appleseed Child charge the following shipping rates Australia wide: $5.50 postage for orders under 500gm and $9.60 for orders between 500gm and 3kg. Parcels can be registered for an additional $2.50. Orders over $150.00 are shipped FREE.

They say that the apple never falls far from the tree, and if you are a super-stylish mama, then Appleseed Child- www.appleseedchild.com.au -  is just made for you. Your little master or miss will be kitted out just as finely as you are if you shop at this brand spanking new deluxe boutique.

Selling a carefully selected selection of top Antipodean fashion labels and accessories for boys and girls from 3-10 years, namely Trelise Cooper Kids, mill&mia, Tommy Rocket, Two Belles, Itch Design, and Lark, with Little Leona by Leona Edmiston coming soon, Appleseed Child delivers its wares via its clean and easy to navigate site.

To celebrate the opening of Appleseed Child, owner Trish is gifting all KidStyleFile readers with a 15% discount. Enter ‘KIDS’ in the discount code box at checkout to redeem. Offer ends October 5.

My picks today include one of my all time favourite Aussie designers, mill&mia.

Melissa (‘Mill’) at mill&mia comes up with such beautiful designs every season, and they are a staple in my kids’ wardrobe (they wear just great, too; an essential requirement for me).

Jodi at Itch Designs has the most playful nature with an edge; it manifests itself as exuberant coolness in the clothing, and sparks my imagination every time.

Tommy Rocket and Two Belles deliver a unique blend of rock ‘n’ roll attitude with a bohemian sensibility, that delivers an effortlessly cool result, and looks superb on.

Trelise Cooper for little girls is pure decadence; the dresses evoke glitzy occassions – red carpet, anyone? – and the separates will have you wishing you could upsize them for yourself.

Indulge and enjoy!

Clockwise from top left:

Prices quoted include KidStyleFile discount, applicable until October 5.

Two Belles Embroidered Hem Swing Top $54.95  $46.70
Two Belles Yellow Pink Floral Cargo Pant $66.95  $56.90
Itch Robo Boy Tshirt$34.00 $28.90
Mill and Mia Patch Pocket Short $59.95  $50.95
Trelise Cooper Kids Bow Be Prize Top $56.00  $47.60
Trelise Cooper Kids Bright Sparkle Dress $230.00  $195.50
Tommy Rocket Grey Check Short $64.95  $55.20
Tommy Rocket Panda Tshirt $36.95  $31.40
Mill and Mia Plain V Neck Tee with print $49.95  $42.45
Mill and Mia Print Pinafore Dress $89.95  $76.45

Appleseed Child charge the following shipping rates Australia wide: $5.50 postage for orders under 500gm and $9.60 for orders between 500gm and 3kg. Parcels can be registered for an additional $2.50. Orders over $150.00 are shipped FREE.