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When it comes to designer kids fashion I’ve gotta tell you there is really is nothing I *heart* more than an honest-to-goodness sale!  And that’s just what you’re find happening in store now at My Mini Moda – www.myminimoda.com.

Just commenced is the My Mini Moda Mid Winter Clearance sale where Erin has taken a lovely 40% off the RRP of all winter stock! Hooray! You’ll find a great range of winter goodies for babies and kids, boys and girls from designer luminaries like Bebe, Bebe Junior, Chino, Dolly Up, mill & mia, Willow & Finn and Woof! Prices are as marked and are only applicable while stocks last until 7 August 2010.

If you have a baby girl to shop for, head straight to the Baby Girls section in store to swoop in on some gorgeous items for your little lady. There are some great sale items here, including some delights from brand Bebe like the Beanie with crochet flower.

What if your little lady is not a baby anymore? Head straight to the Girls section at My Mini Moda for a lovely array of sale items. I love the outfit pictured below at d & e, which is made up of the Willow & Finn Milk Beanie matched with the Chino Kids Regent Snug Dress in charcoal. Classic, uncomplicated feminine beauty – your little girl will shine in this outfit.

Boys of all ages certainly don’t miss out in this sale. Funky, dashing, terrifically handsome; however you like to see him and love him, you’ll find some thing special in this fantastic collection of reduced designer gear. Click here for baby boys and here for your older little guy.

Discounted prices quoted below are only applicable while stocks last until 7 August 2010.

a. Bebe Bella Double Sleeve Top was $32.95 now $19.77
b. Bebe Junior Beanie with crochet flower was $26.95 now $16.17
c. Bebe Bella Velour Track Pant was $21.95 now $13.77
d. Willow & Finn Milk Beanie was $34.95 now $27.96
e. Chino Kids Regent Snug Dress – Charcoal was $99.95 now $59.97
f. Mill & Mia Khaki Stripe Pocket Hoodie was $74.95 now $44.97
g. Mill & Mia Boys Khaki Cargo Pants were $71.95 now $43.17
h. Mill & Mia Round Neck Dragon Tee was $49.95 now $29.97
i. Willow & Finn Navy/Chino Knit Dress was $129.95 now $77.97
j. Bebe Jake Sleeveless Grey Hoodie was $39.90 now $23.94
k. Chino Kids Dream Knit Cardigan – Duck Egg Blue was $79.95 now $47.97
l. Cheeky Little Soles Polar Boots – Red was 49.95 now $29.95
m. Willow & Finn Gemma Dress Denim was $129.95 now $77.97

My Mini Moda stock premium designer kids fashion from brands including Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn. Dig in!

My Mini Moda charge a flat fee of $7.90 for shipping, Australia-wide and a flat fee of $14.90 for International orders.  Orders over $250.00 ship free of charge. For full information on shipping see here.

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Knock knock! Who’s there? Well *hello* Autumn/Winter Kids Fashion, how are you? Come in, come in! Make yourself right at home at my house, why don’t you?

You’ll be rolling out the red carpet too when you take in the new season’s arrivals from Bebe, Bebe Junior, Chino, Dolly Up, Mill & Mia & Willow & Finn at My Mini Moda – www.myminimoda.com.au.

mill&mia has delivered another triumph of a collection this season, and Erin at My Mini Moda has picked out the essential pieces for your boy or girl’s wardrobe: buy 3 pieces and you have yourself up to 5 different mix and match looks! For ballet-chic softness head for girls-only label Dolly Up. Add in a Bebe padded jacket and you have the perfect look for autumn/winter.

Until 9 May 2010, KidStyleFile readers can take a massive 30% off on all new (full priced only) autumn/winter 2010 clothing by entering discount code ‘WINTER’ at checkout.

In addition to all the new finery in store, you can also scoop a bargain from past season’s at My Mini Moda: up to 60% off – nice! Browse each designer on the site using the drop down ‘Designers’ menu on the homepage to locate the discounted stock.

Discounted prices below are appicable with code only (read above) until 9 May 2010 only.

A. mill&mia Obi Jacket $110.00 LESS 30% = $77.00
B. mill&mia Denim Kimono Dress $69.95 LESS 30% = $48.96
C. mill&mia Velvet Knickerbocker $79.95 LESS 30% = $55.96
D. Cheeky Little Soles Polar Boots in Red $49.95 $29.95
E. mill&mia Khaki Stripe Pocket Hoodie $74.95 LESS 30% = $52.46
F. mill&mia Indigo Boys Denim Cargo Pant $71.95 LESS 30% = $50.36
G. Cheeky Little Soles Scooter Pre-walker Shoe $35.95 $26.96
H. mill&mia Round Neck Dragon Tee $49.95 LESS 30% = $34.96
I. Bebe Padded Duffle Coat with Hood $59.95 LESS 30% = $41.96
J. Cheeky Little Soles Polar Boots in Pink $49.95 $29.95
K. Dolly Up Chantilly Top $49.95 LESS 30% = $34.96
L. Dolly Up Chantilly Skirt $59.95 LESS 30% = $41.96
M. Dolly Up Simple Tights $25.95 LESS 30% = $18.16

My Mini Moda stock premium designer kids fashion from brand luminaries including Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn. Dig in!

My Mini Moda charge a flat fee of $7.90 for shipping, Australia-wide and a flat fee of $14.90 for International orders.  Orders over $250.00 ship free of charge. For full information on shipping see here.

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Earlier this week, I made my way to the local shopping centre full of enthusiasm for a full day of searching out the bargains. I remained calm for the 30 minutes it took me to find a car space; I continued to breathe regularly as I queued for a change room in one of the little boutique stores. It wasn’t until Miss N had an almighty explosion, just when I was in sight of the register, that I admitted defeat.

Heading home, I concluded what I already know: shopping is best done from my comfy leather couch at home with my laptop in my lap. Not only is it a better experience, the prices are better too!

A case in point is My Mini Moda’s – www.myminimoda.com.au – summer clearance sale, which Erin at MMM will be starting for the general populus shortly, but which she is optioning to KSF readers early. All summer/spring clothing in store at My Mini Moda has been reduced by 20%, and until 31 January 2010, KidStyleFile readers can double their savings with an *additional* 20% off with the code ‘KSF CLEARANCE’. Enter it at checkout to be doubly pleased with yourself!

One of the must have pieces for every little girls wardrobe is her very own pettiskirt. My Mini Moda stock the Princess Ratbag range, all of which are bound to have your little butterfly twirling around and around. My Miss N loves her pettiskirt, and I appreciate its versatility. It’s one of those pieces that will even look magic with a pair of gumboots!

Earlier this month I promised to cover boys fashion pieces as often as I can so that Master R’s wardrobe could balance with Miss N’s.  My Mini Moda are helping me keep that promise with a rich assortment of boys labels including Woof!, Tommy Rocket, and the Bebe range. Throughout my pregnancy with Master R I craved pistachio ice-cream, so I am quite taken by the Woof Pistachio Stripe Tee which I think will go perfectly with the Tommy Rocket Pocket Rocket Denim Shorts

My Mini Moda stock premium designer kids fashion from brand luminaries including Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn. Dig in!

Discounted prices below are appicable with code only (read above) until 31 January 2010.

1. Willow & Finn Manon Dress Was $119.95 NOW = $76.76
2. Willow & Finn Chloe Dress Was $119.95 NOW = $76.76
3. Dolly Up Daisy Chain Cardigan Was $49.95 NOW = $31.96
4. Two Belles hippy Girl Kaftan Was $62.95 NOW = $40.28
5. Huckleberry Lane Tea Party Pyjamas Was $42.95 NOW = $27.48
6. Huckleberry Lane Beach Box Pyjamas Was $39.95 NOW = $25.56
7. Tommy Rocket Chrimesy’s Fave Shirt Was $59.95 NOW = $38.36 & Bebe Scott Denim Shorts Was $43.95 LESS 40%= $28.12
8. KAYA 25CM Was $49.00 NOW = $31.36
9. Chino Lily Skirt Was $69.95 NOW = $44.76
10. Princess Ratbag Pink With Red Trim Pettiskirt Was $79.95 NOW = $51.16

My Mini Moda charge a flat fee of $7.90 for shipping, Australia-wide and a flat fee of $14.90 for International orders.  Orders over $250.00 ship free of charge. For full information on shipping see here.

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Just 6 little words dear readers to rock your world today: Big Sale at My Mini Moda – www.myminimoda.com.au! If you love deluxe designer fashion for kids of all ages from the likes of Woof!, Marquise, Mill & Mia, Bebe by Minihaha, Willow & Finn and more, then let me assure you, those 6 little words should be enough to put a silly big grin on your face!

Erin at My Mini Moda is offering KidStyleFile readers an additional 10% of off the already reduced Spring/Summer clothing collection – taking some sale items up to a fantastic 30% off normal retail prices. Enter discount code “KSF10” at checkout until 20 December 2009 to redeem.

There really are some adorable items included in this sale like the Bebe by Minihaha Sleeveless Romper with Overskirt.  This romper would make a superb present for “babies first Christmas”, or work perfectly as a Christmas day outfit.  And check out the bargain on the little Knotted Hat from Marquise!

Do you have a niece to shop for this Christmas?  Keep your title as Favourite Aunty (or Uncle, Nanna, Grandpa or friend: big wave to you all out there ) with the purchase of a Princess Ratbag Pettiskirt. With your additional KSF discount applied, you could walk away with one for under $60.00 ($58.46 to be precise!) – what a steal!!

Little men don’t miss out either, with lots on sale for boys like the Woof Classic Chocolate Check Shorts. Team it with a smart t-shirt, like my favourite the Bebe Junior Scott Stripe Grandpa Tee and you have a very happening look.  Together, you can get this whole outfit for less than $50.00!  Bargain bargain bar-gain!!! Zoom on over to My Mini Moda!

Discounted prices quoted below are valid with code (read above) until 20 December 2009 only.

1. Bebe Junior Scott Stripe Grandpa Tee $29.95 $23.96 less another 10% = $21.57
   
2. Bebe by Minihaha Sleeveless Romper with Overskirt $31.95 $25.96 less another 10% = $23.37
3. Princess Ratbag Pettiskirt – Red with White Ribbon Trim $79.95 $64.95 less another 10% = $58.46
4. Marquise Knotted Hat $9.95 $5.95 less another 10% = $5.36
5. Woof Classic Chocolate Check Shorts $49.90 $39.92 less another 10% = $36.02
6. Mill & Mia Mini Shift Dress with print $89.95 $71.96 less another 10% = $64.77
7. Bebe Yasmine Blue Short with Piping $29.90 $23.92 less another 10% = $21.53
8. Minihaha Sweetness Panelled Layered Skirt $47.95 $38.36 less another 10% = $34.53
9. Walnut Cruise- French Navy with Chilli Red Trim $29.95 $22.46 less another 10% = $20.22

At My Mini Moda you will find items from the following brands: Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn.

My Mini Moda charge a flat fee of $7.90 for shipping, Australia-wide and a flat fee of $14.90 for International orders.  Orders over $250.00 ship free of charge. For full information on shipping see here.

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My… My… My Mini Moda! I’m getting right into the summer swing this weekend, a whole month early. So too is My Mini Moda – www.myminimoda.com - with a Spring/Summer collection that is embracing the blue skies!

My eye was instantly drawn to the Millie Melisse tutu dresses. Oh my! What a gorgeous collection of fanciful fairy, dance and dress-up tutus for your little girl. The Poppi dress really made me ooh and ahh! – it’s just divine!

Millie Melisse dresses are already reduced by 25%, but in the spirit of Christmas Erin at My Mini Moda has reduced them by a further 15% which is a 40% discount overall. Please use the check out code “MILLIE” at checkout to redeem. This discount cannot be used in conjunction with any other offer.

This month Lyssy May “Little Miss” handbags have been added to Mini Moda’s selection. They are all handmade and so very very cute. My little Miss N has just discovered the wonders of a good handbag, collecting lots of weird and bizarre objects inside mine which I usually find when Im rummaging through it for a pen during a meeting.  I think the Lyssy May Sweet Suzy Girls Handbag, made from dark blue denim and trimmed on the front with a panel of lilac spot fabric and a pink and green grosgrain ribbon will delight her, and prevent her from further mummy handbag trouble.

Poor Master R’s wardrobe is a much neglected mess as I’ve lately swooned over the gorgeous girl ranges for Miss N (check out the Willow and Finn and Elodie & Elvis dresses!), so to balance things out I am making a pointed exercise of checking out all the boys attire and finding items that will make me increase his wardrobe size to match. Mini Moda is just the place to get this started. I am a huge fan of  WOOF! And think the Woof! Check Shirt and Classic Chocolate Check shorts are an adorable set for a New Years BBQ. I’m also much taken with the Walnut Cruise shoes, in particular, their ease of wear – Master R will easily be able to put these on himself.

To make shopping for summer a breeze My Mini Moda has reduced all Spring/Summer clothing by 20%. To top it off all KSF readers will also receive FREE SHIPPING by entering promo code ‘KSF-FS’ at checkout (not available on Millie Melisse outfits). All offers expire at midnight on 30 November 2009, so get in quick!

Discounted prices below are valid with code (read above) until 30 November 2009.

1. Lyssy May Sweet Suzy Girls Handbag $39.90
2. Princess Ratbag Pink With Red Trim Pettiskirt Was $79.95 NOW $64.95
3. Millie Melisse One Plus Ribbons Tutu – Lilac Was $69.00 then $51.75 NOW $41.40
4. Mill & Mia Mini Shift dress with print Was $89.95 NOW $71.96
5. Chino Amelie Dress WAS $119.00 NOW $95.20
6. Millie Melisse Poppi Tutu Was $69.00 then $51.75 NOW $41.40
7. Mill & Mia Boys Baseball Tee Was $49.95 NOW $39.96 AND Bebe Junior Denim Shorts Was $46.95 NOW $37.56
8. Woof! Check Shirt With Pocket. Blue/Stone check. WAS $58.95 NOW $47.16
Woof! Classic Chocolate Check Shorts WAS $49.90 NOW $39.92
9. Walnut Cruise Taupe $29.95 NOW $22.46
10. Two Belles The Greatest Jumpsuit Was $53.95 NOW $43.16
11. Elodie & Elvis Latte Lace Swing Dress WAS $129.95 NOW $103.96
12. Willow & Finn Chloe Dress – Lemon WAS $119.95 NOW $95.96

At My Mini Moda you will find items from the following brands: Bebe by Minihaha, Bebe Junior, Books to Wear, Cheeky Little Soles, Chino Kids, Deux Par Deux, Dolly Up, Ella and Kate, Elodie and Elvis, Girly Girl Bowtique, Lyysy May, Marquise, Noukies, mill&mia, Millie Melisse,  Minihaha, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn.

My Mini Moda charge a flat fee of $7.90 for shipping, Australia-wide and a flat fee of $14.90 for International orders.  Orders over $250.00 ship free of charge. For full information on shipping see here.

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Hey there KidStyleFilers, how is your week treating you? Is anyone needing a little extra spring in your mid-week step?  Well then, a spot of retail therapy at My Mini Moda – www.myminimoda.com.au and you are sure to come away skipping!!

My Mini Moda is a great place to shop for deluxe fashion for babies, boys and girls.  With some delightful brands to choose from, including mill&mia, Minihaha, Chino, Bebe by Minihaha, Willow & Finn just to name a few, you are bound to fall head over heals with all the spring fashions.

My top picks for your little girl include the Mill & Mia Ruffle Sleeve Drop Waist Dress for  a dress that is both pretty and comfortable. And the Bebe Elle Cardigan With Crochet Flowers is super sweet.If you have a little man, deck him out in a winning outfit by mill&mia with the Baseball Tee coupled with the Classic Denim Short. For babies I always love a romper, and the Bebe Sam Long Sleeve Romper and the Bebe Yasmin Terry Stripe Romper are my two favourites for today.

Erin at My Mini Moda currently has a fantastic deal on ALL new clothing for spring and summer.  Until October 30th 2009,  you can take 20% off all new stock! Yep, 20% OFF!  Enter coupon code “SS20” at checkout to redeem.  This offer excludes sale stock already discounted by up to 40%, which brings the savings on reduced pieces up to 60% off!!! HINT: Browse each and every menu option to discover marked down stock.

Prices quoted in red below are valid with discount code “SS20″ and are valid until Ocotber 30th 2009.

1. Mill & Mia Ruffle Sleeve Drop Waist Dress $49.95 less 20% discount = $39.95
   
2. Mill & Mia Boys Baseball Tee $49.95 less 20% discount = $39.95
3. Mill & Mia Boys Classic Denim Short $69.95 less 20% discount = $55.95
4. Bebe Elle Cardigan With Crochet Flowers $47.95 less 20% discount = $38.35
5. Minihaha Bengal Bay Blouse With Yoke $39.90 less 20% discount = $31.90
6. Chino Butterfly Tee $39.00 less 20% discount = $31.20
7. Minihaha Cropped Pant With Tie Cuff $51.95 less 20% discount = $41.55
8. Woof Vest With Hood – Navy Blue $52.95 less 20% discount = $42.35
9. Bebe Sam Long Sleeve Romper $34.95 less 20% discount = $27.95
10. Bebe Yasmin Terry Stripe Romper $28.95 less 20% discount = $23.15

At My Mini Moda you will find items from the following brands: Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn.

My Mini Moda charge a flat fee of $7.90 for shipping, Australia-wide and a flat fee of $14.90 for International orders.  Orders over $250.00 ship free of charge. For full information on shipping see here.

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Ok everyone here are my plans for today: I’m off to do a nice bit of shopping at deluxe baby and kids fashion boutique My Mini Moda – www.myminimoda.com.

Erin at My Mini Moda has seriously good taste. Take in the view – Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn- and then put your running shoes on and get over there, because just about everything in-store is on sale up to 50% off!!!

A clincher in my shopping expedition today is an additional 10% off store-wide*. Enter promo code ‘KSF10‘ at checkout to redeem until 16 September 2009 only . * Offer excludes Princess Ratbag Pettiskirts.

My Mini Moda has just taken delivery of new summer stock for Bebe by Minihaha, Bebe Junior, Chino Kids, Tommy Rocket, Two Belles, Mill & Mia, and Dolly Up and will be receiving much more over the next few weeks, so keep your eyes peeled. In the meantime, shop ’til you drop! I’ll see you there

Discounted prices quoted in red available with code (see above) until midnight 16 September 2009 only.

A. mill&mia Baseball Tee – $49.95 less 10% discount = $44.95
B. Woof! Zip through Cardigan – $68.95 $41.00 less 10% discount = $36.90 and Woof! City Print Long Sleeved Tee – $35.95 $21.60 less 10% discount = $19.44
C. Bebe Junior Same Stripe Boys Short – $34.95 less 10% discount = $31.45
D. Woof! Classic Black Jean – $56.95 $34.20 less 10% discount = $30.78
E. mill&mia Short Sleeved Cowboy Shirt – $79.95 less 10% discount = $71.95
F. Walnut Melbourne Canvas Shoe – $29.95 $22.46 less 10% discount = $20.21
G. Chino Kids L’Amour Dress – $119.00 less 10% discount = $107.10
H. Tommy Rocket Pocket Rocket Short – $64.90 less 10% discount = $58.41
I. mill&mia Mini Shift Dress with Print - $89.95 less 10% discount = $80.95
J. Dolly Up Lilly Mini Rose Dress – $65.95 less 10% discount = $59.35 and Dolly Up Lilly Rose Pant – $49.95 less 10% discount = $44.95
K. Dolly Up Vanilla Tulle Singlet – $46.95 less 10% discount = $42.25 and Dolly Up Princess Tulle Skirt – $49.95 less 10% discount = $44.95
l. Chino Kids Marseille Dress – $119.00 less 10% discount = $107.10

My Mini Moda charge $7.90 for shipping, Australia-wide. Orders over $250.00 ship free of charge. International orders are welcome: contact Erin at My Mini Moda for a quote.

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While out cruising for new Walnut boots for Miki’s just-turned-two son Alex last night I came across a very fine discovery: the ultra stylish boutique My Mini Moda – www.myminimoda.com – is currently having a very impressive store-wide sale.

How impressive? Well, get ready to round your eyebrows up and stick them back on!! Nab 25-50% off elite quality brands including Bebe by Minihaha, Bebe Junior, Cheeky Little Soles, Chino Kids, Deux Par Deux, Elodie and Elvis, Girly Girl Bowtique, Marquise, Books to Wear, mill&mia, Millie Melisse,  Minihaha, Noukies, Princess Ratbag, Tommy Rocket, Two Belles, Walnut, Woof!, and Willow and Finn.

My hot picks are the entire French-Canadian wow-factor brand Deux par Deux at below wholesale prices, the most gorgeous boys jacket ever from premium Aussie label Chino, lush Mille Melisse tutus, and frothy, fun Princess Ratbag Pettiskirts, and of course those Walnut boots I mentioned – reduced from $47.95 to $28.80: that’s what I’m talking about!! Erin at My Mini Moda is a dream to deal with too: you’ll have a ball!!

Discounted prices quoted below are valid while stocks last only.

A. Books to Wear PJs $39.95 ON SALE $23.97 per pair
B. Deux par Deux Tights $29.95 ON SALE $17.97
C. Deux par Deux Hat $29.95 ON SALE $17.97
D. Mille Melisse ‘Poppi’ Tutu $69.00 ON SALE $51.75
E. Walnut Boots in Pink $47.95 ON SALE $28.80
F. Deux par Deux Knitted Dress $89.95 ON SALE $53.97
G. Chino Boys Black Jacket $109.95 ON SALE $65.95
H. Princess Ratbag Pettiskirt $79.95 ON SALE $64.95
I. Cheeky Little Soles Polar Boots $49.95 ON SALE $29.95
J. Noukies: Paco $38.00 ON SALE $28.50
K. Deux par Deux Down Winter Jacket $89.95 ON SALE $53.97
L. Deux par Deux Hat $29.95 ON SALE $17.97
M. Walnut Boots in Blue $47.95 ON SALE $28.80
N. Deux par Deux Denim Pant $49.95 ON SALE $29.97
O. Elodie and Elvis Ferris Wheel A-line Coat $269.95 ON SALE $161.95

My Mini Moda charge $7.90 for shipping, Australia-wide. Orders over $250.00 ship free of charge. International orders are welcome: contact Erin at My Mini Moda for a quote.

Today I’d like you to meet Brooke Murphy, the design talent behind ultra cool kidswear labels Tommy Rocket, and Two Belles. Brooke and her partner Ben live on the coast of Victoria, with their two children Belle, 9, and Tom, 3 years (the namesakes of the labels), where they enjoy some of the best surf in the country.

Autumn/Winter ’09 Tommy Rocket, and Two Belles is hitting stores now and they’re stunners. Please visit Where Did You Get That? to view the new season’s range, with more of the range arriving in the next fortnight.

My Baby Rocks, and My Mini Moda, Buckets and Spades, Appleseed Child, are also TR&TB stockists, so keep your eye on them for A/W09 stock.

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Tell us a little about your background

We live on the coast in Jan Juc, near Bells beach, Victoria. It’s a small community where the kids walk to school, hang over each others fences, and ride their bikes up and down the street. It is the way we grew up, and it is fantastic giving the same freedom to our own kids.

I have worked in the fashion industry for 15 years – I have a technical background in design and garment construction – and Ben, my partner, has worked in the industry for 25 years.

Ben now runs the ladies retail and wholesale operation of our women’s wear label “Ellis and Dewey” – we have 5 ladies stores – and I work in the product side of the business, developing the ladies and children’s ranges that are sold to over 200 independent boutiques nation wide.

Ellis & Dewey Collection available from www.TheStylingRoom.co.nz

Belle (our 9 year old daughter) is a Tomboy who prefers to wear the Tommy Rocket black tanks than any of the Two Belles product, and will run a mile if I ask her to try on a dress.

Tom (our 3 year old son) refuses to take off any of our tees if it has an animal, dinosaur or robot on it, and often carries a favourite under his arm as company for the day.

I am never short of models, and the great thing about kids is how honest they are……we know when we are on to a winner if the neighbourhood kids won’t take something off, and they soon tell us when they don’t like something too!

How did your labels Tommy Rocket and Two Belles came about?

Tommy Rocket and Two Belles came about 3 and a half years ago out of our desire to offer great childrenswear for 3-7 year olds. We teamed up with 2 other business partners to form our own company, and collectively we have over 60 years of combined experience in the wholesale clothing industry.

We wanted to offer children’s street/fashion wear and take advantage of the graphic artists in our area whose careers had otherwise been established in adult wear.

There is an enormous amount of talent that does not get used in the children’s market. We use those artists, and now have a following each season of consumers who want the next Tommy Rocket printed tee.

Tell us about the design process: how you work, and what influences you

We start by looking at what has been well received the previous season. We value the stores that sell our products, and the end consumers, and we are often swayed by what they want to see in the range.

I also travel throughout the year to Asia and the States, where we pick up samples and new ideas of what is coming through for the next season.

The freelance graphic artists that do our graphic t-shirt prints have a big impact on the overall look of the range. We workshop the whole look and feel of the range.

We really believe this gives us an edge – our boys and girls printed tees are what we are known for.

Why did you choose to develop two different labels rather than girls and boys under one label?

Boys and girls are so different, so why do boys and girls clothing under the same label?

Tommy Rocket A/W09 available from www. WhereDidYouGetThat.com.au

Tommy Rocket is solely aimed and focused on the Tommy Rocket boy and Two Belles on our girls, they do not cross over, and when we develop the ranges together we focus on each one individually, ensuring individual and strong collections.

Two Belles A/W09 available from www. WhereDidYouGetThat.com.au

Who are your favourite baby and kids designers?

I don’t look at other childrens ranges necessarily; it is easier to put together more original focused ranges when you are not swayed by what other people are doing.

The brands I do look at for inspiration is cool adult streetwear, the labels that do great denim, fantastic graphic printed tees with stripe combos you don’t see everywhere.

When I look at adults streetwear, it is easy to see what we should offer in kids wear.

If you could see your clothing on any child in the world who would it be?

All kids are special; they don’t have to be born into celebrity royalty to have their own great style.

I recently saw a 3 year old boy walking down the street with his Mum. He had on the Tommy Rocket low slung check shorts with our fitted muscle tank, he had a bandana tied around his arm, and he was checking himself out in the refection as he walked past a store. He had a real bop in his step and was loving life.

I have no idea who he was, but it made my day. These are the kids I love seeing in our product.

Most of our printed tees have a vintage feel, and there is usually a great story behind the prints. Our graphic artists aim to develop prints that have a nostalgic feeling for the parents too.

We are often reminded  about our own childhoods and great memories we have when we view the ranges before they hit the stores.

What’s coming up for Tommy Rocket & Two Belles?

More great slim line shorts and denim…………our stripe tees with awesome graphic prints, bright colours, great dresses and tops in bold prints.

We always remind ourselves what kids want to wear……in boyswear it is simple – shorts tanks and tees in great colours with cool prints. In girls, the same deal, with a few great dresses for those special occasions.

Complete this statement: “Tommy Rocket & Two Belles kids are…

…individuals, expressing themselves through their warpaint….the effortlessly cool teenagers of the future….the budding film makers, snowboarders, architects, florists, skateboarders, t-shirt designers and chefs of the next generation!”

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There’s a hot new locale on the online baby and kids store map. Meet My Mini Moda – www.myminimoda.com! You’re going to fall head over heels in love with their gorgeous range currently in-store from Bebe by Minihaha, Cheeky Little Soles, Chino Kids, Deux Par Deux, Girly Girl Bowtique, Harry & Co, mill&mia, Millie Melisse,  Minihaha, Noukies, Tommy Rocket, Two Belles, Walnut, and Willow and Finn.

To celebrate My Mini Moda’s launch, Erin at My Mini Moda is giving KSF readers a sweet 20% store-wide discount off your first order at My Mini Moda. This is Autumn/Winter ’09 stock!

Enter “FIRST20” at checkout until 1 March 2009 to redeem. This offer is valid on your first order only.

My current faves at My Mini Moda? Ooh, that’s no easy task! Here’s just a few to get you started:

• the whimsical, and completely delicious Millie Melisse fairy/princess dresses and tutus (OMG the *tutu*!!!! Despite being a tomboy, this is exactly, precisely, the kind of tutu I lusted after as a child!)
• divine Euro-inspired colour and texture, at prices you will smile at, from French-Canadian Deux par Deux
• sophisticated lines from premium Australian brand Chino
• velvety soft cuddly toys, from Noukies of Belgium
• and Girly Girl Bowtique USA hair bows for the finishing touches.

It’s all 20% off at the moment too, so make your move now before it is gone baby, gone!

PS Also watch out for Elodie & Elvis, Marquise, and Woof!, coming soon to My Mini Moda.

Discounted prices quoted below are valid with code until 1 March 2009.

A. Mille Melisse ‘Poppi’ Tutu $69.00 less 20% = $55.20
B. Deux par Deux Down Winter Jacket $89.95 less 20% = $71.96 and Denim Pant $49.95 less 20% = $39.96
C. Deux par Deux Hat $29.95 less 20% = $23.96
D. Girly Girl Bowtique Bow $8.95 less 20% = $7.16 each
E. Cheeky Little Soles Ballet Slipper in Red $31.95 less 20% = $25.56
F. Noukies: Paco and Lola $38.00 less 20% = $30.40 each
G. Cheeky Little Soles ‘Scooter’ shoe $35.95 less 20% = $28.76
H. Chino Mid Atlantic Dress $79.95 $54.95 less 20% = $43.96
I. Deux par Deux Hat $29.95 less 20% = $23.96
J. Mille Melisse ‘One plus Ribbons’ dress, in aqua $89.00 less 20% = $71.20
K. Two Belles Love and Peace Top $49.95 less 20% = $39.96
L. Deux par Deux Knitted Dress $89.95 less 20% = $71.96

My Mini Moda charge $7.90 for shipping, Australia-wide. Orders over $250.00 ship free of charge. International orders are welcome: contact Erin at My Mini Moda for a quote.